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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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Google travel insights: what they say and how to use them effectively?

2 November 2022
Google travel insights

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand.


Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.

What does Google Travel Insights include?

Google Travel Insights includes tools and data that intended to help travel businesses, including hoteliers, develop a deeper understanding of current levels of demand for travel, see how this demand is evolving over time, pinpoint exactly where demand for travel is coming from, and view key performance data and analytics from a single access point.

Based on travel-related searches on the tech giant’s flagship search engine, the insights provided by Google are valuable to inform marketing strategies, particularly at a point in time where travel demand has been unpredictable due to the pandemic and all past data models on travel trends being questioned in the new post-pandemic setting.

There are three main components of Google Travel Insights:

Google travel tools

  1. Destination Insights, primarily providing current and historic level of demand for all destinations, looking at both domestic and international travel.
  2. Hotel Insights home in on accommodation search data to provide property owners with insights on what travellers are looking for from their stay.
  3. Google Travel Analytics Centre is available for registered Google Travel Partners where the Insights data can be combined with the partner’s own data to provide unique insights.

How to use Google Travel insights?

https://blog.staah.com/wp-content/uploads/2022/10/travel-insights.mp4

Visit https://travelinsights.withgoogle.com/intl/en/. Toggle to Destination or Hotel Insights. Filter by your region and away you go finding travel trends

Insights for Travel Planning: Current Destination and Hotel Trends

Travel insights for businesses

  1. Travel searches, both domestic and global, are holding steady at good volume.  The Asia Pacific Region (APAC) saw strong double-digit growth between the first and second quarters of this year. Hotel searches are catching up to campaign and vacation rental searches globally.
  2. Search windows are on average shorter. Searches in the 0-90 day window before prospective travel increased globally by more than 5%. The 61-90 day window showed the largest lift at 15%.  This is valuable information to consider when looking at your forward bookings and planning your marketing.
  3. Demand is remaining strong despite the impacts of inflation and rising costs.
  4. Inclusive travel has a strong focus.  Many consumers would choose a destination lodging that they considered was more inclusive of all types of travellers, even if it’s more expensive.
  5. Focus on comfort, convenience and longer stays while social distancing is still top of mind as health and hygiene remain strong parameters to choose the place guests stay.
  6. Less physical, more contactless service is preferred. Contactless check-in, payment and booking of amenities is preferred. Virtual tours and voice control are gaining traction, as is recognition technology.
  7. Bleisure (business + leisure) travel are in as work trips are extended into short breaks to make the most of a travel opportunity.

To sum it up

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality. It provides businesses, marketers and Google partners with valuable insights into the current demand for travel, allowing trends to be identified and more strategic decisions to be made.

Have you been using Google Insights to inform your strategy? Tell us about it at marketing@stahh.com. We’d love to hear all about!

Must Read: Always Take One Gadget When Traveling

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Google travel insights: what they say and how to use them effectively? was last modified: January 13th, 2025 by Nashi Dasgupta

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