Expedia Group member travelers tend to spend more, stay longer, and book more often than non-members. You can target these high-value guests by using Members Only promotions.
Members-Only promotions offer exclusive deals to over 100 million members across all Expedia Group sites.
Recent Expedia Group research tells us that discounts remain a compelling motivator for travelers looking to book, and they play an important role in fueling the return to travel.
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65% of travelers said they use a pricing filter when searching on a travel booking website.*
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A room discount would make 50% of travelers more likely to book an extra night.*
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30% of travelers considering their first trip after the global pandemic will consider promotions and discounts when choosing their lodging options.*
While travelers are searching for discounts, it is more important than ever to design a promotional strategy that delivers a strong return on your investment. Using a Members Only promotion is a great strategy to target your promotional offer to the best possible audience and improve your visibility in search.
Target high value guests
Expedia Group members, on average, book twice as many nights and spend twice as much as non-members. They are also more frequent travelers. Over 60% of travelers in Expedia Group loyalty programs stated that they expect to travel several times a year.
Stand out in search results
Each Members Only promotion receives an exclusive badge that helps you stand out in traveler searches. The Members Only badge adds additional visibility to your listing among your competitors in traveler searches.
It is easy to manage Expedia Group Members Only promotions directly through STAAH.