STAAH Blog
  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo
LATEST
Smart Hotel Distribution: What Every Hotelier Needs to...
Cloudbeds and STAAH partner to enhance channel management for...
STAAH Achieves Prestigious Seamless Product Badge from Booking.com
The Komu Boosts Direct Revenue by 25% with...
STAAH Product Updates You Can’t Miss – April...

STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

How automated upselling tools can improve your guest experience, revenue and workflow

1 December 2021
upsell automation staah 4

Upselling is like a multi-functional power tool for hoteliers: It allows you to work towards several goals at once.  STAAH Partner Oaky shares with us the benefits of automated upselling.


Upselling includes letting your guests customize their stay, providing a well-rounded, personalised experience and boosting your revenue. But if you’ve ever tried upselling or cross-selling in person, you know how time-consuming and challenging it can be.

When you’re short on staff, in-person upselling can feel even more difficult. That’s where automated upselling tools come in. They do most of the work for you and free up your time for other important tasks. But how do these tools work? And do they really yield results that make them worth the investment, especially in times of lower demand?

monthly reports oaky

 

How automated upselling and cross-selling tools work work via Channel Manager

While each tool operates a little differently, the overall process of fully automated upselling usually follows the steps below:

  1. Guests book a room via your website or an OTA.

  2. The upselling system pulls the guest data from the Channel Manager. Then, it automatically sends them relevant offers to customise their stay.

  3. Travellers can browse these deals and book the ones they’re interested in.

  4. The upselling platform notifies the appropriate departments of the guest’s requests via the hotel’s internal communication tool.

Either way, an upselling platform will make it much easier to reach more of your guests with special offerings.

You can go even further and integrate your CRM with your upselling tool.

The team at ONYX Hospitality Group tested this approach and were impressed by the 300% increase they saw in direct bookings as a result.

 Top 3 Benefits of using automated upselling and cross-selling solutions at your hotel

Automated upselling has three additional advantages on top of the obvious benefit of getting more eyeballs on your offers.

1) Personalised guest experiences at scale

While in-person upselling lets guests tailor their experience, it’s not a scalable approach you can use for all your guests. If you let your upsell tool take over the outreach instead, you can extend upsell offers to many more travellers. This, in turn, allows a greater number of guests to check out and opt for the add-on services that match their needs.

Many upselling platforms let you take personalisation even further through segmentation. The system uses guest data from the PMS to determine the most suitable offers to pitch.

For example, families travelling with kids may receive deal suggestions like an in-room cinema setup. Solo business travellers on the other hand might see options for express check-in/out or breakfast to go. This hyper-personalised approach lets your guests easily create the stay they really wanted. Delighted travellers and great reviews are the results.

 2) Streamlined operations

Automated upselling tools save you valuable time on many fronts. First, most of today’s solutions are easy and quick to implement. Many of them come with templates for upsell offers and messages, so you can hit the ground running. And once you’re live, you’re likely to start generating revenue within just a few hours.

Blog In line – 2instant ROI Oaky

Since the system handles the most time-consuming parts of upselling (outreach and guest profile updates), the administrative side of it fades into the background. This takes the burden off your team’s shoulders and leaves them with more time for other tasks. Especially with many properties struggling with staffing, this is a big plus.

3) Increased revenue

What do you think: would guests spend the same on upselling during both high and low demand periods? If you said ‘yes,’ you’re right! Data showed that even as occupancy rates plummeted in 2020, guests still treated themselves to similar levels of add-ons. In short: conversion rates stayed the same.

Steady guest spend 2021

This proves that upselling is an effective way to drive extra revenue in all seasons. It also helps boost guest spend in departments other than rooms, such as F&B, recreation or the spa.

Of course, the amount of upsell revenue you can generate depends on many factors, including your location (e.g. city vs. countryside), property type (e.g. luxury hotel vs. hostel), target market and the quality of your deals. Curious how much revenue you could generate at your hotel? You can work out the average incremental revenue for your hotel using this ancillary revenue calculator.


How to get started with automated upselling

First, pick an automated upselling tool to implement. Once it’s set up, involve your team in brainstorming and putting together your deals and offers. Make them part of the process, so they see that they’re still indispensable, despite this new automated tool. After all, the idea isn’t for the upselling platform to replace your staff but to support them.

As you keep sending out your offers, keep an eye on your data. Evaluate your open and conversion rates. Check how your deals are doing and which ones may need a facelift to boost sales.

For the best results, host periodic upsell meetings and go through this process regularly. Reviewing and updating your offers will keep things fresh and interesting for guests and ensure you see a solid ROI.


To find out more about Oaky CRM connection via STAAH extranet contact support@staah.com

How automated upselling tools can improve your guest experience, revenue and workflow was last modified: October 26th, 2022 by Nashi Dasgupta

Related Articles

Meet The Team: Prayoga Handayaprana Regional Head – Indonesia,...

STAAH continues to diversify its distribution with...

Thoughtful Thursday: A Step-by-Step Guide to OHIP...

Are you making the most of your...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder


QUICK LINKS
  • About
  • Blog
  • News
  • Resellers
  • Careers
  • Contact Us
  • Login
  • Help Centre
  • Refer a friend, get NZ $300
PRODUCTS
  • Channel Manager
  • Booking Engine
  • ReviewMinder
  • Vouchers
  • Global Distribution Systems (GDS)
  • InstantWebsite
Solutions
  • Independent Properties
  • Group Properties
INTEGRATIONS
  • All Integrations
  • OTAs
  • PMS
  • Wholesalers
  • PG
  • GDS
  • Metasearch Engines
  • Booking Engines & Conversion Drivers
  • Upselling, CRM & Marketing Partners
  • Su API
CONTACT

Sales Enquiries:
sales@staah.com

Customer Support:
support@staah.com

Billing:
accounts@staah.com

Careers:
people@staah.com

STAAH Limited. 2025 © All Rights Reserved. | Support | Terms | Cookie Policy | Privacy Policy