While 2020 has seen dramatic shifts in the way we live, work, and travel, our desire to see the world remains strong, with travellers continuing to find unique ways to safely explore near and far.
We have looked at data Booking.com released around guest behaviours which were based on research from over 20,000 travellers across 28 countries, coupled with their own data insights, to share some insight on guest behaviour.
Focus on Providing Value
The financial strain of the pandemic has been felt by many throughout the world. While travellers may still want to resume travelling as soon as it’s safe, we can expect people to prioritize value, booking transparency, and flexibility now more than ever, with these behaviours predicted to last years.
With the pandemic impacting job security and financial growth across the globe, travellers are now far more focused on value when booking their trips. More than half (62%) of travellers will be more price-conscious when searching for and planning their next trip, and 55% are more likely to hunt down promotions and savings. Many are looking to the travel industry to offer greater value and better choices in accommodation and transportation options to help meet these evolving traveller needs.
Be Transparent with Policies
With travel restrictions changing often, it can be difficult to plan for a trip – as a result, three quarters (74%) of travellers said they want booking platforms to increase transparency about cancellation policies, refund process and trip insurance options.
Target Customers using Tools and Programs Available
As guests are looking for better value and pricing consider how you wish to target these potential customers. Booking.com have programs such as Genius and Preferred that can increase your property’s visibility, and we also recommend having strong pricing foundations targeting all types of travellers – which can be set up via STAAH. As we have also seen that booking windows are getting shorter, STAAH also has the capability to let you set promotions to target last minute guests thereby increasing your visibility on Booking.com
If you would like to learn more about the research Booking.com has released, as well as read some of their other articles, click here.