Detailed data and insights helped the Sahid Hotels & Resorts team make better decisions and improve profitability.
Sahid Hotels & Resorts is Indonesia’s first National Hospitality Company established in 1965, through its first hotel property Sahid Jaya Solo. Since its inception, the company has continued to grow, announcing its first foray into the global market by managing hotels in Uzbekistan.
The group currently manages 21 hotels, all run under the philosophy “Where Tradition, Culture and Service Merged”. Sahid Hotels can meet their guests’ business and leisure needs through its range of properties located in the city, or near beaches and mountains.
A need to improve efficiency and accuracy
Before implementing STAAH, Sahid Hotels manually managed the rates on all its channels. That was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates. Also rates across different properties were not synced as each entered its own rates.
STAAH fixed these issues.
Agreed rates can be inputted via a single dashboard, set either at Group Level or Property Level. Inputted rates are quickly updated across all online channels in real-time. Equally closing out bookings or adjusting up rates when some dates are getting fully booked out is done from a single dashboard.
STAAH also brought further efficiencies in rate setting that were previously missing through insightful reporting that is available at both group and individual property level. Reports have multiple views (management/ detailed), depending on the person looking at them. Discounts can be set up dynamically via smart pricing by region or property.
Another underrated feature is the STAAH mobile app that allows users to make updates on the go. In an industry where your desk is the last place you’d be found, the app is great to stay on top of rate management while ensuring you’re delivering a great guest experience.
A 25% jump in online revenue
Setting up the Sahid Hotels’ properties on STAAH was easy and well-supported by STAAH’s customer care team. Even after the onboarding was completed, Sahid enjoys dedicated customer service from their STAAH account manager. The STAAH team is not just responsive to issues, but proactive in encouraging Sahid to use the platform features that can drive up efficiencies in revenue.
Since they started using STAAH, Sahid Hotels has reported a 25% increase in online revenue and of course operational efficiencies that are harder to capture but the impact of which is felt on the floor of each of their properties.
STAAH has multiple users at Sahid. Its easy interface and user-driven approach to administration has meant training multiple users on it is simple. In a group environment this decreases reliance on a few people and de-risks the process of rates and inventory management.
The Sahid team definitely recommends other hoteliers to consider STAAH. It’s easy and intuitive, high-performing and comes with reliable support. All factors add up to deliver results that are visible and measurable.
Find more about Sahid Hotels & Resorts at sahidhotels.com
