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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

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Crisis Mitigation – Gain Control of your Hotel Back

18 March 2020
52 min

COVID – 19 has attacked and crisis is looking through the door. How to stay afloat without tarnishing the brand you have built over the years? What are the smart ways to manage your hotel during this crisis? How did we recover when something similar hit the industry in the past? Team at Guestjoy explores and lays down some smart tips.


The occupancy rates are down, hotels are experiencing a dip, and big group travels are being cancelled. The hotel industry is always vulnerable, as its business is largely subject to tourism development and the number of tourist arrivals.

We’ve been through things like this before, except the media coverage wasn’t so extensive and panic-inducing. Where is the swine flu, SARS or H1N1 now and how did hotelier deal during those outbreaks? Remember, websites often implement a pay-per-click rule, therefore spreading hysteria is beneficial for them.

stay top on business

Recessions are natural in economic cycles, however, and investing during a recession is an old ‘trick’ to make it through to the recovery period. If you want a quick course on that, check out Investopedia – investment during recession.

Our tips to stay on top of your business

  • Stay flexible, give your guests what they ask for and provide an easy way for them to cancel their booking.
  • Don’t lower your rates too much, it will hurt your business. Focus on your extras and add-ons to make their stay better and exciting, and to encourage them not to cancel but reschedule where possible. (eg: Mother’s day is coming up!) As Sherri Kimes – Revenue Management Expert puts it: While the pressure to reduce rates is understandable, hotels should exercise caution in manipulating rates because of the potential negative long-term effects on profitability and the hotel’s image.
  • Try new technologies. This is exactly the right time to invest and implement things that can potentially strengthen your presence on the market. You can still conduct business through the internet, e-mail, video conferencing, telephone and by other means.
  • Maintain high employee morale: Keep them enthusiastic and happy so your quality of service does not suffer. Keep all your employees informed about your decisions.
  • Invite your local community: Domestic travel could also provide you with revenue.

STAAH GuestJoy

  • Create strategic partnerships – especially with your distribution channels (travel agents, OTAs, they might be willing to share a higher proportion of their business to you)
  • Focus on your loyalty program: Send out a newsletter to them, offer rewards or reduce the number of nights needed for a free stay. This will keep your loyal guests connected and encourage them to spend more in other outlets. Acquiring new customers can cost so much more, cut the coin on attracting new people and invest in your existing customers or domestic market.
  • Stop cutting costs! It will hurt customer satisfaction and the quality of the service. “Don’t reduce standards but add added value; guests are very sensitive to changes. Bad time is not forever and it could take a longer time to recover if you cut corners to save a buck!”
  • Keep your guests healthy. Take a look at how this Hong Kong-based hotel is informing guests.
  • If there is nothing else to do, and you have free time on your hands then train your staff, refurbish, or deal with those issues you have been putting on hold. Try to implement new technology and improve your hotel.

We hope these tips help you, let us know how you are coping and how is the current situation at your location!


This article is supplied by GuestJoy which is a leading guest communication solution for hotels. Their technology helps enhance the experience of guests and improve hotels’ revenue.

Crisis Mitigation – Gain Control of your Hotel Back was last modified: October 26th, 2022 by staah

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