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  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH Webinar Sell More Rooms with Google…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar Sell More Rooms with Google…

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

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How Hotel Distribution Works?

17 October 2018
Hotel Front Desk - STAAH

The hotel distribution technology is a complicated beast. Plus, it changes constantly. Let’s take a look at this complex ecosystem and its key elements.

Online Travel Agents and Metasearch

The big guys. The online billboard to reach millions of users out to book their accommodation. Online Travel Agents (OTAs) like Airbnb, Expedia, Booking.com, MakeMyTrip, Agoda, and CTrip are among the many intermediaries that bring in bulk bookings, primarily because of their reach.

How Hotel Software Works? - STAAH

To download the image in pdf click here

Of course, this reach and subsequent bookings don’t come without a cost (the dreaded ‘C’ word – commissions) – something every hotelier tries to keep under control.

A special mention here to Metasearch engines, another disruptive channel that lets users compare prices from OTAs and booking sites – all in one place. Some examples of Metasearch are Google Hotel Ads, Trivago, TripAdvisor, and Kayak.

Group Distribution System (GDS)

The traditional go-to guys for corporate and group bookings, who’re nowhere close to losing their grip on the distribution framework of hotels. The likes of Sabre, Amadeus, Pegasus, Galileo, and Worldspan are key operators. Like OTAs, they charge a pass-through fee per booking as well as a participation cost, making it a ‘high-cost channel if you’re a small accommodation provider. Plus, there is a consortia cost. Not for everyone, but a must for the medium to large players.

Direct Bookings

The low-cost way to get guests into the door. These are bookings made directly through your website via your STAAH Booking Engine. With no commission on them, hoteliers are increasingly turning to optimize their website and leverage direct marketing spend to pump up this channel. Features such as WatchMyRate by STAAH and STAAH ReviewMinder (an online reputation management tool) are designed to improve your conversion rate via this channel.

Another key way to grow your direct bookings is by developing a loyalty program and enabling gift vouchers via the STAAH Gift Voucher Engine to grow the bottom line.

Connecting the dots with the channel manager

Any robust distribution strategy for a property would include multiple channels within each of the above distribution streams. Now, if you’re property with even 15 rooms, think about the time spent in updating the listing for each across you chosen channels! We haven’t even looked at multiple rate plans yet.

Enter the STAAH Channel Manager.

The channel manager becomes your single source to distribute your inventory across multiple channels, avoid booking errors and more importantly maximize the revenue from every room you have. With two-way, real-time updates and integrations with a number of popular payment gateways, you can manage and get paid for your booking via one single platform. Smartly, you can even ‘stalk’ your competitors with the STAAH RateSTalk feature – so your rates are always as good as the guy next door (even better!).

As a conduit of sorts, the channel manager also has a two-way seamless connection with your property management system (PMS), making the management of the booking process even simpler.

If the hotel distribution network was an orchestra…

Think of your channel manager as the orchestra conductor. Every member of the orchestra has a role to play in the symphony. But, if you go without a conductor, you risk going out of tune very quickly.

How Hotel Distribution Works? was last modified: October 26th, 2022 by staah

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