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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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Four Tips to Get the Most out of Your Listing with Booking.com

3 August 2018
Listing with Booking.com

If you want a larger share of the 1.55 million room nights booked each day on this platform, you need to make the most of how you present and use your listing. We asked Booking.com to share their top tips for STAAH partners to get you ahead of the pack.


BONUS TIP AT THE END OF ARTICLE. DON’T MISS!


1. Productivity Hack: Setup Your Automatic Replies for Their New Guest Chat-Bot

Save time and improve guest experience by using automatic replies for check-in, check-out, parking and bed preference requests. Booking.com surveyed accommodation partners and estimate that basic requests like these cost some hotels up to two hours a week! Save yourself the hassle of manually responding to the same thing over and over again and let their guest chat bot “Booking Assistant do it for you.

Click here to visit Booking.com and set it up.

booking.com image 1


2. Don’t Forget the Basics: Get Your Property Page Score to 100%

Part of how Booking.com identifies the best options to offer guests is by taking into account the “Property Page Score”. Put your best foot forward, a better page score means more page visits to your listing on Booking.com, more visits means more reservations.

Click here to visit your page score and see what needs to be updated.

booking.com image 2


3. Be Seen: Leverage Special Offers like “Preferred Partnership”

Almost all the top performing STAAH partners using Booking.com are Preferred Partners and there’s a good reason for it. Preferred status significantly increases views of your Booking.com listing. Preferred partnership is only offered to accommodations that have high review scores, conversion rates, and low cancellations in relation to the local market.

booking.com image 3

In general, you are already doing pretty well if you get an invite to be a preferred partner with Booking.com. Membership will cost you a little extra commission in some cases but the uplift in reservations can be as high as 35% which is a far better return on investment than discounting rates to try and attract guests.

To find out if you’re eligible to join the Booking.com Preferred program, log on to your extranet and click on the Opportunities tab.


4. Knowledge Is Power: Use Analytics to Plan Better Understand How Guests Find and Book You

Booking.com has an enormous amount of very useful Analytics that can help you make more informed decisions about your strategy. A great place to start is the Booker Insights report, here you can do things like compare length of stays to cancellation rates or average rates to design the perfect promotions strategy for the coming months.

Click here to visit your Booking.com Analytics reports.

booking.com image 4


BONUS TIP:

Generate business when you most need it by setting up promotions that are relevant. Among the many advantages of setting up promotions are:
  • Improved appearance in search results, attracting more visitors to your page.
  • Increased revenue as many users end up booking the non-discounted rates for other room/ rate types.
  • Improved occupancy if you target the promotions on the right dates and impose minimum length of stay to secure higher value bookings.
  • Promotions such as Early Bookers and Last Minute Deals allow properties to manage occupancy based on business needs.
  • By leveraging Basic Deals you can target the promotion to fit the time zone of a targeted market. With Basic Deals, the property will appear higher in search results when customers are sorting by price. You can further reinforce this deal by making it a Secret Deal, which gets an extra push by Booking.com.
  • Reduce cancellations. A third of all reservations on Booking.com are made via a mobile device. 40% of all smartphone bookings are last-minute bookings that have a low cancellation rate. By leveraging the Last Minute Deals, you can attract these late bookers.
Promotions for Booking.com can now be set up from your STAAH extranet. Easy!

Want more ideas? Booking.com has a website called Check-In with lots of great tips. Or get unique recommendations tailored to your property by visiting your Opportunity Centre.

 

Four Tips to Get the Most out of Your Listing with Booking.com was last modified: October 27th, 2022 by staah

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