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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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Time to rejoice hoteliers! Free Google listings just became a reality…

10 August 2021
Mobile showing Get Google

STAAH’s partnership with Google following its announcement of free hotel listings promises increased reach and direct bookings.


Firstly, you’re not the only one in this boat.

After switching its shopping service and flights to mostly free listings, Google has announced another major update – free hotel listings on google.com/travel. The listings will appear below-paid results in Google hotel search.

To make the most of this new feature, leading hospitality distribution specialist, STAAH has completed its integration with Google. Partner properties can now push rates and availability in real-time to the search giant. The feature, called Get Google, is available to all STAAH Booking Engine customers.

“It’s easy to set-up, seamless and an opportunity that could bring fantastic results to properties who have faced a tough 12 months and keen to improve profitability by growing their share of commission-free direct bookings,” says Tony Howlett, Chief Operating Officer, STAAH Ltd.

Google Hotel Listing

Pricing, click-through rates and landing experience have been identified as indicators that will be used to rank properties in the available spots for chosen keywords.

“Accuracy of availability and dynamic rate management via the STAAH booking engine helps properties bring their A-game to the metasearch giant and puts them in greater control of their guests’ online booking experience,” adds Tony Howlett, COO STAAH.

This latest move aims to create a comprehensive user experience, giving users more information so they can make confident choices, further establishing Google as their trusted source when searching for the best bookings options.

“It’s a great change, at a point in time when the industry can take all the help it needs,” says Tony.

“It would be a pity for properties to miss this opportunity.”


How to get started?

The feature can be enabled for existing STAAH booking engine customers within 48 hours, subject to certain terms and conditions, and a nominal monthly service fee.

Get Google

STAAH Existing Customers can request for Get Google on STAAH Extranet

Get started by enabling the feature in your STAAH Extranet or emailing the STAAH team at sales@staah.com with the subject line Get Google and your property details.

New properties/ Non STAAH Customers can signup for STAAH Get Google feature here


 

Time to rejoice hoteliers! Free Google listings just became a reality… was last modified: June 21st, 2022 by Nashi Dasgupta

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