"revenue management"

Are group bookings always the right way to make money? Surprisingly, no. Especially post COVID-19 and with the travel restrictions, you have to target new segments. There are times when…

Travel restrictions progressively being lifted around the world is clearly good news for our industry. During this recovery phase, albeit an unpredictable one, revenue management is critically important as it draws upon…

Revenue management is one of the biggest pain points of hoteliers and can get very confusing and frustrating. But the subject cannot be ignored as it forms an essential part…

Revenue Management is knowing how the hotel business will behave / Respond to certain actions.Action are based on Forecasting. Forecasting is looking into the future and predicting Market and Hotel…

Revenue management discipline was non-existent until a few years ago. Started in the 1980s from the airline industry, the techniques are now adopted across industries and businesses are growing exponentially…

While it is important to analyse the impact of historical strategies and data, looking ahead is equally important. ARMA founder Melissa Kalan explores what smart revenue managers should keep in…

Not long ago our industry standard was a single simple rate, it was the Rack Rate and it was printed on brochures and in magazines and it was put up…

If you haven’t yet taken full advantage of revenue management for your property you may be losing an opportunity to maximise the returns from your asset(s). For this reason and to gain…

STAAH, a leading cloud-based distribution platform has announced a strategic technology partnership with Archipelago International, Southeast Asia’s largest privately owned hotel management group that operates more than 350 hotels and…

The Thai beach resort attributes the revenue surge to the efficiencies in online distribution and direct bookings via STAAH. Located in the tourist mecca of Thailand – Koh Samui –…