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Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…

Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs. What does this reduced…

For hoteliers and accommodation providers this means changing their marketing strategy to attract local guests. Domestic tourism and staycation are the talks of the town. But how do you get…

Consumer psychology has always played an important part in driving their purchase decisions. Let’s look at how you can use this buying psychology to improve conversion rates, increase direct bookings,…

It’s not just about getting visits to the website. It’s about getting quality traffic that book. To have a looker come back to your website to book with you is…

Managing Director for STAAH in Southeast Asia, Kevin Tatem shares his tips and insights for hoteliers to adapt in the new normal. Back in February this year, I was touring…

Connecting with your audiences with the right kind of message is important on social media. This blog shares some tips to help you stay on the right side of social…

With international travel still, a distant dream, hotels, and vacation rentals are rolling out the red carpet to lure locals via staycation ideas. The invitation to holiday closer to home…

The internet has made the world a smaller place. For hoteliers, the online world is abuzz with opportunities. But, this welcome disruption doesn’t come without its own set of challenges…