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It’s time to look into the crystal ball and see what the travel and hospitality industry can expect in 2022. For this blog we ditched the crystal ball and relied…

Achieving cashflow calm can be tricky at the best of times. During a crisis, the problem just multiplies. The holy grail of cashflow management is to have a steady stream…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…

Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs. What does this reduced…

For hoteliers and accommodation providers this means changing their marketing strategy to attract local guests. Domestic tourism and staycation are the talks of the town. But how do you get…

Consumer psychology has always played an important part in driving their purchase decisions. Let’s look at how you can use this buying psychology to improve conversion rates, increase direct bookings,…

It’s not just about getting visits to the website. It’s about getting quality traffic that book. To have a looker come back to your website to book with you is…

Managing Director for STAAH in Southeast Asia, Kevin Tatem shares his tips and insights for hoteliers to adapt in the new normal. Back in February this year, I was touring…

Connecting with your audiences with the right kind of message is important on social media. This blog shares some tips to help you stay on the right side of social…