"marketing"

Most hotels don’t have the luxury to employ a revenue management specialist. The task of increasing revenue and maximising yield often lies with the marketing manager. So what are the…

A winning hotel distribution strategy isn’t just about more OTAs, but integrated systems powering efficiency, trust and growth. When it comes to hotel distribution, many hoteliers still assume success lies…

GDS isn’t outdated, it is evolving. Learn how modern integration keeps hotels competitive in capturing premium corporate travellers. If you’ve been in hospitality for a while, chances are you’ve heard…

With the latest update to the TACT (Travel Agent & Corporate Travel) module, we’re excited to introduce the Travel Agent Booking Engine, powered by SwiftBook.  This new feature brings Travel…

Explore the differences between OTAs, direct bookings, and GDS, and learn how a balanced mix drives revenue and loyalty. If you ask any hotelier where their bookings come from, chances…

Step Up September! The travel rush isn’t slowing down, and neither are we. This month’s update trims the clutter, powers up performance, and makes booking smoother than ever, so you…

Amp Up August! Peak season is here, and so are the upgrades. This month’s update sharpens performance, smooths booking flows, and fine-tunes your tools so you can focus on filling…

A booking no longer begins at the search bar. Long before a traveler types “hotels near…” into Google, the decision is already in motion. It might start with a 20‑second…

The days of relying on just one or two booking platforms are over. Today’s travelers are everywhere, browsing OTAs on their commute, checking metasearch sites over coffee, and scrolling Instagram…

Hospitality has always had its own “language”, a mix of industry jargon, acronyms, and abbreviations that can sound like code to outsiders. From revenue meetings to guest service chats, these…