"marketing"

Segmentation and personalisation are key to successful email marketing. They may sound like big words, but actually are quite easy to execute, even for small, owner-operated properties. Well-targeted email communications…

Most hotels don’t have the luxury to employ a revenue management specialist. The task of increasing revenue and maximising yield often lies with the marketing manager. So what are the…

December Done Right! As the year reaches its grand finale and the holiday rush turns into a full orchestra, we’re fine-tuning the instruments behind the scenes to keep everything in…

In an increasingly competitive hospitality world, your booking engine isn’t just a tool, it’s a critical part of your brand experience. With tools like STAAH MAX offering a range of…

Sometimes the smallest tweaks make the biggest difference. In the world of hotel websites and booking journeys, tiny tools, the kind of subtle, easy-to-miss widgets can significantly lift conversion rates…

Most hotels today are swimming in data: booking trends, pacing curves, channel performance, geo mix, cancellations, rate plans, and more. But having all that information doesn’t automatically lead to better…

Data. Every hotel has it, few truly use it. Behind every number, every booking curve, every channel spike lies a story. The question is: are you reading it? Or just…

As travellers plan their getaways, social media becomes the modern-day travel brochure. From stunning resort views on Instagram to family-friendly getaways on Facebook, your guests are constantly scrolling, dreaming, and…

A winning hotel distribution strategy isn’t just about more OTAs, but integrated systems powering efficiency, trust and growth. When it comes to hotel distribution, many hoteliers still assume success lies…

GDS isn’t outdated, it is evolving. Learn how modern integration keeps hotels competitive in capturing premium corporate travellers. If you’ve been in hospitality for a while, chances are you’ve heard…