OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…
Tag
direct bookings
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Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…
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All hoteliers want more direct bookings more than any type of bookings because at the end of the day that is full profit going directly into their pockets with no…
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Manas Lifestyle Resort now has a way to manage walk-ins while finding ways to improve the way they distribute and manage their property online. Set in the lush beauty of…
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The WatchMyRate widget displays live rates from five different channels, which can be seen by all visitors, driving direct bookings and maximizing revenue for your property. Hotels fail to capture…
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A number of key trends will have an increased impact on your ability to drive direct hotel bookings. This includes the travellers’ shift to mobile, direct bookings facilitated through meta…
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Hotel owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if…
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Revenue management discipline was non-existent until a few years ago. Started in the 1980s from the airline industry, the techniques are now adopted across industries and businesses are growing exponentially…