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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels

18 April 2018
Hotel Distribution Metrics

8 HOTEL DISTRIBUTION METRICS YOU CANNOT IGNORE WHEN CHOOSING CHANNELS
If you want a winning distribution strategy you need to keep on top of the data. Unfortunately, it can become a rabbit hole of information very quickly. We’ve narrowed down eight data points you must look at to stay on top the game.


1. Comparative Growth

What are the bookings numbers doing over time; compare year-on-year or month-on-month to get a true idea of volume performance per channel.

2. The Commission Factor

To see the true value of a channel, you need to see the net cost – total revenue from the channel less the commission it charges for bookings.

3. Actual Stays

See who is booking and who’s staying per channel with this metric. It is calculated as a difference between arrival bookings per month and stayed arrival bookings (which takes out cancellations).

Actual Stays

4. Stayed Bookings

Or cancellations. Analyse these carefully looking factors such as booking lead time and volume of cancellations.

5. Which Days Are High-Performing?

Review the capability of a channel by analysing which dates they get booking for; is it just the high demand days or is it successful in getting you booking when there are gaps in your calendar?

6. Average Daily Rate (ADR)

Is a channel discounting rates too heavily to get you a booking or actually getting you high value bookings? This is done by looking at your average daily rate.

7. Average Length of Stay

How valuable a guest is can be addressed by looking at how long they stay with you? Are there patterns to be picked up from particular channels that you can use to your advantage by adding rate plans that meet the needs more closely and hence leads to more conversions?

8. Booking Location

Review data from every channel to see where the bookings are coming from? This will help you build market or region specific strategy more effectively.

Booking Location


Being successful in online travel is all about measuring and understanding distribution performance in real time. Make sure you log into your STAAH channel manager insights often for these golden nuggets that will improve your bottom line.

8 Hotel Distribution Metrics You Cannot Ignore When Choosing Channels was last modified: October 27th, 2022 by staah

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