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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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7 Trends and Tactics to Include in Your 2018 Marketing Plan

8 November 2017
Marketing Plan 2018 - STAAH Blog

Another year has nearly flown by. You are probably in the midst of or getting started on your strategy for the next year. We’ve put together some trends to consider and tactics to deploy when shaping your 2018 marketing plan.


Stellar Website

Make Sure You Have a Stellar Website

Nothing new here; in fact a well-designed website with a secure and high-performing booking engine is the very basic requirement of any marketing plan. Digital is the cornerstone of marketing these days and websites for the foundation of online marketing.

Have you thought of installing a chatbot to your website or social platforms? They’re the next big thing as group and personal conversations take off on platforms such as WhatsApp, Messenger and Slack.


Be Local to Be Relevant

Be Local to Be Relevant

Everyone wants authentic … the real deal, the local flavours. Be sure to position yourself as a local specialist and deliver to this promise. Tell your guests about the best places to dine, hidden spots and travel hacks in your hood. Both your prospective guests and search engines will appreciate this content.

You are likely to attract more guests if you think beyond your rooms or beds, and start selling experiences. Partner up with non-competitive, like-minded businesses locally for improved results. Have you thought about using products in your kitchen or around the property from local producers – it’s a great way to support the community and gain brownie points with the new age conscious traveller.


Being Social - STAAH Blog

It’s All About Being Social

Co-working, co-living and hospitality are merging. Everything is more shareable and your strategy must allow room for social living to attract guests. We are suggesting creating more public spaces within the property for guests hang out.  Think AirBnB and expand that concept to mainstream hospitality – that’s where we are heading.

You also need to be social online. Facebook, Twitter, Instagram, Snapchat … they’re burgeoning ecosystems that you not only can’t ignore, but need to invest time and money into in order to see returns.


Get Smart - STAAH Blog

Get Smart

Wi-Fi, kitchen technology and hi-definition TVs are now part of the essential list. Keyless entry and online check-in are also becoming commonplace. Another big trend is personalisation – it comes conjoined with artificial intelligence (AI). And while most properties can park AI driven robots outside for now, you need to start personalising. Smart back-end technology such as the new-era reservation systems is a data hub; learn to extract this data to really understand your guests’ preferences and deliver to it. Do they like room service? What sort of activities do they enjoy?


Listen And Improve - STAAH Blog

Listen Listen Listen … And Improve

We’ve harped on about online reviews long enough for you to know that they matter. Make sure you take them into consideration when planning for next year. Tools like ReviewMinder help you keep track of what you guests are saying and make improvements. At the same time, if it ain’t broken, don’t fix it. Do more of what guests like about you.


Make Insightful Decisions - STAAH Blog

Make Insightful Decisions

Draw your channel manager data for the last 12 months – easily done on Instant Channel Manager – and analyse your distribution channels’ long term trends. Look at rates, low occupancy periods, peak season profitability, etc and try and plan marketing bursts for when you need to drive up the returns.


Story - STAAH Blog

What’s the Story?

Content sells rooms. And that content has to be an inspiring story told in many different ways (images, videos, reviews and more) to capture the attention of today’s fickle audience.


What worked well for you in 2017? What is it that you’re planning to do differently in 2018? We’d love to hear your side of the story. Even the crazy processes some teams and operators have to come up with a plan.  Email us on marketing@staah.com.

7 Trends and Tactics to Include in Your 2018 Marketing Plan was last modified: March 29th, 2018 by staah

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