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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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6 things you can do to attract locals to your hotel

11 November 2020
tips to attract local guests to your hotel staycation domestic tourism

For hoteliers and accommodation providers this means changing their marketing strategy to attract local guests. Domestic tourism and staycation are the talks of the town. But how do you get this in-demand – sometimes even elusive audience – through the door?


Pre-COVID, the word travel generally meant going away to far-away places and saving up holiday leave for a long getaway.

2020 changed all that.

COVID-19 has meant that we either don’t travel or if we do, it’s local. International travel is a thing of the past with no signs of things changing soon.

Let’s look at a few strategies.

1.     Focus on the off-season

off-season

Focus on Off-Season

If you want to explore drawing in locals without spending a ton of effort, focus on the offseason. Remember: it’s the offseason for your community, too and chances are locals are itching for a little change of scenery… even if it’s just down the block. Entice locals with special promotions and package deals. Last minute deals are great if you have lots of empty rooms or sell staycation vouchers. Look at giving away free nights – good for publicity and brand building.

2.     Promote stay and play:

Promote stay and play

Promote stay and play

Staycation is back, and from the looks of things, here to stay for some time. If you’re located in the city, promote city break to the locals (A Night In The City anyone?). If you are an off-beat location, create staycation packages that involve exploring lesser-known areas of the city. Collaborate with local businesses such as breweries or local restaurants to build packages that have greater appeal than just accommodation.

3.     Create an event:

If health rules in the area you live in permit, drum up an event that will have guests lining up. Create an event that the local community will enjoy – a beer festival, comedy night, cooking classes, or live music? Make it a room+ event offer so guests have a greater incentive to attend and make it a mini getaway for a day trip or so.

4.      Flaunt your space:

Flaunt your space

Flaunt your space

If you’ve got the facilities, highlight them. Guests will more easily leave their homes if they also get facilities that are not available in their own homes. Play up the “you won’t get this at home message” in your marketing strategy, talking up your gym or sports facility, spa, good views, etc.

5.     Leverage local influencers:

Leverage local influencers

Leverage local influencers

If you’re creating packages and promotions specifically geared to locals, you’ll need to get the word out. Reach out to local influencers to get your word out – remember, they too are affected by COVID and looking for local opportunities. Don’t miss making the most of these opportunities for brand growth and conversions.

6.     Be creative with how you use your space:

Be creative with how you use your space

Be creative with how you use your space

Working from home is the new normal. And as people tired of staring at the same walls in their home office, offer your rooms as a respite. Let guests book in a day to “work offsite”. Remember to include free WiFi in the packages you create to attract such guests.


To be successful, now more than ever, it is important to be creative. What does your new normal look like? How are you pushing the envelope to get in the locals to book a stay with you? Email us at marketing@staah.com for comments and inputs.

6 things you can do to attract locals to your hotel was last modified: October 26th, 2022 by staah

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