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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

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  • News
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      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      BLAAH BLAAH @STAAH with Mauro Risch

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

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      BLAAH BLAAH @STAAH With Matthias Dybing And…

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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How to create a successful Gift Voucher Campaign?

29 January 2020
Gift voucher campaign

As a smart hotelier you could never miss a chance to sell gift vouchers – possibly the most effective tool in your marketing arsenal.


Luckily, it’s super easy to set up your gift voucher system with STAAH Vouchers, even customise it to fit your branding. Once your “online gift shop” is set up, it’s time to go full throttle with promoting it.

create gift voucher campaign

Here are 9 tips on what you need to do to run successful gift voucher campaigns.

9 Essential Tips to create Successful hotel Gift Voucher Campaigns

1) Put them everywhere.

An easy, even obvious, way to promote your gift vouchers is by making them available at all online and offline locations – registration desk, restaurants, outdoor areas, menu boards and of course online via your website. Don’t forget to use email marketing to push out your vouchers.

2) Get social.

Increase Sales With Gift Vouchers

An effective and efficient channel, social media can hardly be ignored when talking about a robust marketing strategy. Posts about your gift vouchers should be all over your social media channels. You also might consider running boosted ads to make sure these posts get more eyeballs. Gift vouchers make a great prize for social media competitions – ideal to create a buzz and get engagement.

3) Meet the need with the right product.

Successful gift voucher strategy

Be relevant to the audience you’re talking too – even for gift vouchers. Selling a luxury experience to a budget-conscious backpacker is not great marketing.

4) Leverage special days and events.

Having gift vouchers available for special days such as Mother’s Day or valentine’s Day creates an opportunity for guests to use as a gift. Gift cards are one of the easiest gifts to give, and you could be missing out on a huge customer base by not offering them around these days. Make sure you give sufficient time to the promotion of your vouchers before these special days.

5) Run multiple campaigns.

Make the most of your gift vouchers by running many campaigns simultaneously. This way you can be relevant to more people at the same time.

6) Think out of the box.

attract customers with gift vouchers

They may be a gift voucher but think of gift vouchers outside the direct sales realm. Gift vouchers are great to create brand awareness – offering them as raffle prize for one. Reward loyal customers and guests who give referrals with gift vouchers.

7) Get strategic with sales.

An effective strategy employed by many hoteliers is using gift vouchers to upsell. Set a minimum spend threshold and for guests who exceed this, reward them with a $20 (or similar lowish amount) gift voucher. They’ll be happy with the reward – possibly spending a bit extra to cover off their “prize”. If they gift it to someone else, you could have a new customer.

8) Get the right tools.

With the right technology – i.e. STAAH Gift Voucher System – you can easily set up an online shop for your guests to purchase gift vouchers. It’s a simple add-on that can be customised to suit your branding, is easy to use and mobile-friendly. True to STAAH technology, it is easy to manage with the ability to provide full access to staff (without compromising security standards) and helps save time by waving manual processes goodbye.

9) Keep an eye out on the ROI.

Increase revenue with gift vouchers

Learn from your mistakes and optimise based on statistics. Push forward with campaigns that work – investing further to give them the required lift and decommission those campaigns that are not working. STAAH’s Gift Voucher System provides meaningful insights to help you stay on top of your campaigns and ensure a good return on investment.

To sum up

Guests are hungry for gift vouchers. All you need to do is market them. Utilise the strategies suggested above to get your gift cards on people’s shopping radars.

Also, Read: 5 Proven Tactics To Promote Hotel Gift Vouchers Year Round


Think we’ve missed something that needs a mention here? Tell us via email on marketing@staah.com.

 

How to create a successful Gift Voucher Campaign? was last modified: February 1st, 2025 by staah

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