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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

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      STAAH Weekly Hospitality Quiz: 13 December

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Tips to maximise hotel revenue in 2024

29 November 2023
Tips to maximise hotel revenue in 2024 2

Effectively plan and reach your business goals for 2024 with these smart revenue management and distribution tips.


After a tumultuous couple of years, the industry is regaining its balance. To cope with a highly dynamic market, improve efficiency and meet the evolving needs of guests, there have been some shifts in revenue management and distribution.

In this blog, we share some of these shifts and tips on how to adjust your strategy to maximise revenue.

1) Increased adoption of technology

Tips to maximise hotel revenue in 2024 9

One of the most significant shift in hotel practices has been the accelerated access and adoption of technology. From revenue management systems to channel management, booking engines and other technology stacks to automate operations, hoteliers are signing up to more technology than ever before. This is partly driven by a reduced workforce (particularly skilled staff) post-pandemic that has driven hoteliers to turn to technology for jobs that were previously done by humans.

Technology also permits smarter and personalised acquisition of guests (thanks to data tools driven by artificial intelligence). Guest experience in the hotel can also be personalised with the right technology partners.

2) Data-driven decision making

Tips to maximise hotel revenue in 2024 8

Data marts, data warehouses, data transformation, big data … data is the new way forward, not just for hotels, but every business that wants sustainable success. Data is being used to drive insights on booking patterns, seasonal adjustments, personalising guest experiences and driving dynamic pricing strategies. The result is increased profitability.

STAAH customers have access to insights and data via reporting in their dashboard. It brings together data from channels and connected booking engine like SwiftBook to generate actionable insights.

3) Flexible pricing

Tips to maximise hotel revenue in 2024 3

Dynamic pricing is well and truly here, and will only become stronger in 2024 as more data points are linked to create a rich data source to inform business strategy.

A flexible pricing strategy adjusts in real-time to a shift in demand. This allows properties to be more responsive to temporary demand shifts such as the announcement of a local event or a weather event that could reduce the number of people travelling to your location. Flexible pricing also allows you to attract a diverse range of guests. For instance, the planners can be attracted by early bird specials while spontaneous guests can be attracted by last-minute deals.

4) One size does not fit all guests

Tips to maximise hotel revenue in 2024 10

Modern travellers desire unique, memorable experiences tailored to their tastes and desires, prompting hotels to revamp their approach to hospitality. Returning customers expect you to remember their tastes and preferences, making it important to have data on these guests. Smart devices such as Alexa are making their way into hotel rooms and shared spaces so guests can enjoy a more personal experience.

5) Holistic revenue management

Beyond your rooms, property owners now recognise that all facilities and services in a hotel offer revenue potential. Food and beverage, spa services, parking, and event spaces all come together to inform Total Revenue Per Available Room (TRevPAR). Rates and packages can be determined on the basis of the total potential revenue a guest can bring in as opposed to just the room rate.

Revenue Management 1

6) Time to get rigid with cancellations

Make packages a common offering as high cancellation rates start affecting forecasting and revenue. In fact, according to Expedia, guests who book packages stay longer and less likely to cancel due to a non-refundable term.

Not related to revenue management, but sustainability and investment in staff are also important trends. The pool of environmentally conscious travellers is on the rise. Adopting sustainable practices is important to attract this customer segment.

direct booking staah 3


Since being made redundant during Covid, the staff comeback to hospitality (or many of the travel industries) has been bumpy. Finding skilled staff is hard and comes at a high cost. It is important for hoteliers to invest in their current employees, not only to prevent them from leaving, but also turning them into ambassadors to attract the right people to your hotel. Remember, great staff and service are the foundation of a successful revenue management strategy.

STAAH trends in 2024

Tips to maximise hotel revenue in 2024 was last modified: November 28th, 2023 by Nashi Dasgupta

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