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      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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      STAAH Webinar: Manage Revenue Mastery: How to…

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Which Review Widgets to Get on Your Site and Why?

2 March 2018
Widgets

Reviews turn lookers into bookers. Makes sense then to bring them to your website and drive conversions. But, which widgets perform best?

Reviews are the cornerstone of the content strategy for online travel agents (OTAs) and are proven to improve conversion rate significantly. Elina Property Management System team rates some key widgets that can improve your website content and drive bookings.


google reviews

Google Business Listing

This is one of the most important listing a business can get in the modern digital landscape. If you haven’t claimed yours till now, don’t delay any further. Next step, optimise it and see the reviews and results flood in.

Click here to find out how this widget can be embedded on your website, helping increase the chances of turning users into guests. Remember to play close attention to reviews and respond appropriately as they cannot be removed.

Review Widget Score: 9/10


yelp

Yelp

Yelp exists as a directory with reviews, but it has fallen out of favour and doesn’t get much traffic. It does have good brand value though as it has been around for so long. You can claim your Yelp listing in a few easy steps if you haven’t already done so. To embed Yelp on your website, follow the steps here.

Review Widget Score: 5/10


facebook live e1515444122192

Facebook

More than two billion registered users and an average of 20 minutes per day on the platform (per user) is huge. It’s also a place where people are very likely to leave a review. Make sure your Facebook business page is set up, optimised and then monitored for content and reviews daily. Be responsive and engage your Facebook users.

Follow and manage your Facebook reviews regularly. To embed individual reviews and automate the process, follow this link. You can’t currently embed the overall score.

Review Widget Score: 9/10


reviewminder

ReviewMinder by STAAH

You can now use review management tools such as STAAH’s ReviewMinder for a widget on your website.

Easy to install on your website, the ReviewMinder provides latest reviews from both social sites and key OTAs such as Booking.com and Expedia. The tool allows you to choose the platforms you wish to display. As part of a test, Elina PMS team noticed a 20% increase in conversion compared to the previous week when ReviewMinder was embedded on the site.

Another upside to the tool is that you get the opportunity to capture reviews and publish your own reviews, in addition to reviewing analytics on reviews from OTAs.

Review Widget Score: 8/10


tripadv

TripAdvisor

One of the most recognised review brands in the travel and hospitality category, TripAdvisor widget is popular among accommodation providers. As Tripadvisor’s core business has been reviews since inception, they are way ahead of others in widget choices and flexibility. The widget does link though to their website, so another option is to just add the image of the widget.

Claiming your listing on TripAdvisor is easy. However, the platform has been part of heated discussions around fake reviews. So when you’re promoting content from TripAdvisor, make sure you hunt down genuine reviews to balance your overall online image on the platform and reflect a true picture of your brand.

Review Widget Score: 7/10 


Things to keep in mind when choosing the widget:

To determine this, you need to evaluate the power of the brand or of the platform, then factor in the growth of their user base and the presentation of the widget content on your website and booking engine. Here are some other considerations:

  • Space on your website and where you will feature the widgets.
  • Check if you already have reviews on the platform. If yes, and they are valuable, having a widget makes sense.
  • Website speed. Widgets can impact page loading. Keep this in mind when choosing your widget and always test and measure impact.

Edited with permission from Elina Property Management System.

Which Review Widgets to Get on Your Site and Why? was last modified: April 22nd, 2020 by staah

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