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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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Why Your Hotel Should Be Riding the Instagram Wagon? And How?

16 August 2017
Instagram Marketing for Hotels

If you fancy bringing some of the 700 million Instagram users on an Insta-Holiday to your place, get an account on this extremely visual and exciting platform. You can do wonders, with not too much effort.

700 million monthly active users. 400 million active daily users. 95 million photos shared daily. Next gen, engaged users. Love travel. Seek authentic experiences and local insights.

That, in essence, is why hoteliers need to ride the Instagram wagon – it’s a ready audience waiting to be wooed by beautiful visuals and videos of your place and location.


Instagram Marketing

Getting Started on Instagram Is Fairly Straightforward

You’ll need to download the app. If you already have a personal Instagram account, you can create and add one for your property via the settings.

Sign up, update your profile information and logo, link to your Facebook account and website, and post away.

PRO TIPS: You will be prompted to login using your Facebook account when you first download the app – DON’T! This will set up an account based on your personal Facebook page. Set up your business account using your business email address.

Try using the same or close usernames and profile pictures as your other social platforms to establish brand identity.

Check out this visual step-by-step set-up guide if you’re lost.


Instagram Application

Tips to Insta Success (Listed in No Particular Order of Priority)

Put together a content strategy

What will you post? Where will you get visuals and videos from? You don’t have to – and should not – create everything yourself. Share content already created.

Get guests to engage

Prompt them to tag you in their posts. Likewise, you should tag them.

Get familiar with hashtags

Branded hashtags. Hashtags to follow. How to use them? When to use them? Where in a post to place them?

Link in bio

You cannot add a web link in your Instagram post. Make sure your website is included in your profile information. It may also pay to create a branded hashtag.

Identify and follow a whole bunch of influencers and guests

In the world of Instagram, more often than not, these people will follow you back. And that’s a key way to build your followers. Always follow your followers back.

Share and repost photos of other users

Including guests, local activity operators, destination marketing companies, travel agents, airlines, etc. Mention their Instagram usernames (eg. @airnewzealand) to engage them. Remember to post consistently (which is important for Instagram), you need to rely on others to provide content for your feed. Download the free Repost App – it makes reposting content with the right credits very simple.

Do a little bit of ‘social spying’

Know what your competition and operators in your areas are saying. It’s a good content source. There are free ‘listening’ tools available that will help you monitor mentions of your brands or that of your competitors to make spying easy.

Get behind the scenes

This really helps to develop the know, like and trust factor with the hotel. It also looks really cool to see how something like this is made which turns this into a highly engaging and shareable post.

Your Instagram feed should tell a story – a visual one

Language in captions should be friendly, engaging and personable to show brand personality. There’s nothing like pushy sales rhetoric to put off potential guests and push them towards the ‘unfollow’ button.

Be personal

Show guests your property, the rooms, the views and the facilities. But don’t make the posts only a sales pitch for your hotel.

Get creative

Show things from a different perspective. It’s quirky and engaging.

Engagement is key

Monitored via the likes, shares and comments your gram gets. Instagram algorithm features posts in feeds based on the likelihood that the user will be interested in the content. So if more people are engaging with your post, the platform pushed it to a larger audience.

Use videos, live stories and Instagram stories

Moving content gets great traction from users. Also pays to embed your Instagram videos into your blog or content – Instagram has an easy feature that allows you to do this.wi

Stay in the loop

Follow the Instagram Blog for Business to keep up to date with new features and tools.

Harness the power of apps

There are a number of free and paid apps available to help you find, edit and repost images.

Get promoted

It is ok, even important, to treat influencers with a big fan following to a free stay or some pampering in order them to post flattering grams about you.


Have you seen the STAAH story on our Instagram grid?  What does your grid say about your property? Is it showing the aspects of your property that will bring in guests? We’d love to see your story.

Why Your Hotel Should Be Riding the Instagram Wagon? And How? was last modified: March 28th, 2018 by staah

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