A leading serviced apartments provider in the United Kingdom, esa will now be using STAAH’s cloud-based distribution and direct booking technology to further its online reach and revenue.
“We’re pleased to have selected STAAH as our distribution and connectivity partner as we enter the next phase of our growth where we expand our existing portfolio and achieve ambitious growth plans,” says Chris Minhinnett, Commercial Director of esa.
The company will be using STAAH’s cloud-based Instant Channel Manager and ConvertDirect Booking Engine to power its online growth.
Among esa’s portfolio are stylish serviced apartments, corporate housing and relocation solutions. It already has more than 300 apartments across the South of England and an additional 90,000 partner properties worldwide through its network. As the company grows its client base, including blue chip companies, national accommodation agencies and global relocation services, it was seeking a powerful technology for its next phase of expansion.
STAAH was an ideal solution.
“We selected STAAH on the basis of its product capability, affordability and service reputation,” says Chris. He adds that the company is confident that as they continue to provide bespoke solutions for both the corporate and leisure markets, they will be well supported by STAAH’s industry-leading technology.
This partnership with STAAH extends to all current and future serviced apartments operated by esa.
Highlighting the importance of the adopting the latest in digital and distribution technology, Chris says, “A dynamic and disruptive hospitality distribution environment requires accommodation providers to adopt smart and integrated solutions, always keeping ahead of the curve – efficiently and in real-time. In our case
This integration cements STAAH’s presence in the UK market further. The company opened its UK office earlier in 2017 for hands-on support for its growing list of clients.
“We are delighted to support esa,” says Russell Logan, Head of Sales, STAAH Ltd.
“Our technology will not only drive higher revenue through diversified channels – including the ever important direct hotel website channel – but also drive down the cost of doing business. I look forward to watching esa’s business grow through this partnership.”
By integrating with STAAH’s Instant Channel Manager and ConvertDirect Booking Engine technology, esa will enjoy a seamless two-way connectivity enabling it to execute the company’s multi-channel distribution strategy. Efficiency and improved profitability follow, not just through improved productivity and instant updates, but also powerful insights now made available to the esa team.