Marketing

A marketing funnel is a journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. Traditionally a marketing funnel is a cone that you fill…

If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. Good news is, they’re not hard to ditch.…

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of…

The right aesthetics, a few creative focal points, some playful props, and attentive service can get your property on the ladder to becoming an Insta-star. Here are some tips to…

[apester-exclude-playlist] In case you missed it, here are some key updates from the big guns – Google, Facebook, and YouTube – and emerging trends that you should care about. Some…

[apester-exclude-playlist] Not everyone has deep pockets to splash out on an ever-growing list of marketing tools. Luckily, there are some free tools that do a great job of helping you…

More than half a century on, bots are finally beginning to win. Let’s explore why you need to give these ‘human wannabes’ a go? 25-year old Mary is looking to…

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to get you on…

If you’re getting more international bookings, it is time to take your hotel website global to markets that are getting business. Let’s see how to do this, and how it…

Every good SEO strategy should feature regular audits of your website. In this post, we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into…