Marketing

[apester-exclude-playlist] In case you missed it, here are some key updates from the big guns – Google, Facebook, and YouTube – and emerging trends that you should care about. Some…

[apester-exclude-playlist] Not everyone has deep pockets to splash out on an ever-growing list of marketing tools. Luckily, there are some free tools that do a great job of helping you…

More than half a century on, bots are finally beginning to win. Let’s explore why you need to give these ‘human wannabes’ a go? 25-year old Mary is looking to…

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to get you on…

If you’re getting more international bookings, it is time to take your hotel website global to markets that are getting business. Let’s see how to do this, and how it…

Every good SEO strategy should feature regular audits of your website. In this post, we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into…

Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines. It’s also a vast topic that is constantly in flux and often misinterpreted. Starting with this…

An explore page, group video, hashtag in profiles and updated messenger, here are a few Facebook and Instagram features you should know about. Facebook News Feed Update A fundamental shift…

You don’t have to be a big international hotel chain to tap into the might of social media. Here are some ways you can effectively reach your audiences and stay…

It may seem like a whole lot of work for uncertain gains but with 330 million monthly active users, do you really want to ignore this platform? Here are top…