The boutique Malaysian hotel wanted a booking management and distribution solution to optimise business and had to look no further than STAAH.
Recreating the splendour from yesteryear, AMI Suites is a concept boutique hotel located in a French-retro building in Kuala Lumpur. The Art-deco-inspired hotel features a wide range of suites, each equipped with a kitchenette and modern amenities. Guests can enjoy warm, vibrant, and comfortable spaces and a range of facilities, including swimming pools, a butterfly mesh garden, jacuzzi pods and dining.
Poor support triggered the hunt for a better partner
AMI Suites team knew the importance of online bookings, particularly the need to ensure that the online customer journey is always seamless, particularly as properties across the world are finding ways to improve profitability.
Seamless customer journeys require seamless technology.
“The support from our previous technology partners was lacklustre,” says Bernard Ang, eCommerce Manager, AMI Suites. “We needed not just smart inventory and booking management solutions, but also a responsive and proactive customer support to ensure we were using the platform to its maximum potential.”
STAAH filled all the gaps
From the early days of integrating with its chosen channel managers and the hotel website, STAAH lived up to its promise of user-friendliness and excellent customer service.
In the backend STAAH is a very intuitive platform, and where training was required the STAAH Partner Services team ensured comprehensive onboarding and guides were provided to the AMI Suites team.
Equally, for website visitors, STAAH is a very user-friendly booking widget. Through its features such as dynamic pricing, flexi payment options, promos, etc. AMI was quickly able to optimize its rates and inventory to grow revenue. Connecting with the Google Hotels platform via STAAH’s Get Google option was another easy win to get in front of the right audience, at the right time.
Combined with a two-way, reliable integration with OTAs via the STAAH channel manager, AMI Suites now has even more control over their business – all via a single dashboard with detailed insights from multiple data points to inform decision-making.
The results are visible for all to see
The efficiency in managing distribution and website bookings from one platform was quickly visible to all with a 303% year-on-year growth from 2021 to 2022 in revenue for the property.
“Along with business gains, what’s been a standout in journey with STAAH so far has been the support provided by its Partner Services Team,” says Bernard. “The team has been responsive to all our questions and issues, and have also reached out proactively to activate features on the platform that would be beneficial for our business.”
Find out more about this property by visiting their website www.amisuites.com