The Langkawi-based property makes more informed pricing and distribution decisions with STAAH Max Channel Manager.
Located just minutes away from Langkawi International Airport, you couldn’t ask for a more conveniently located hotel.
The boutique hotel’s 75 guest rooms and suites are equipped with elegant furniture, the ‘Sassy Bed’, smart connectivity, IPTV and wireless high-speed Internet access. Its in-house eatery, Absolut, offers a tantalising local and international delicacies while The Absolum creates a different atmosphere for guests for guaranteed relaxation with access to the library to be immersed in the world of literature. The rooftop swimming pool oversees sweeping views of the Langkawi hills provides the right vibes to a perfect stay.
The property’s name is inspired by the many famous Smiths – Will Smith, Sam Smith, John Smith to name a few. It is these names that inspire the name The Smith House, providing guests with a sense of familiarity and comfort with every visit and to one day be a name that will be well recognised across the country – and beyond.
Increasing online bookings with a channel manager
As you would expect of the Asian tourist Mecca of Langkawi, The Smith House’s target guests lay beyond the shores of Thailand. Its presence across multiple online travel agents (OTAs) was critical for success.
Prior to STAAH, The Smith House team had to manually manage room availability, rate adjustments, and limit online sales channels. In the hyper-competitive post-Covid world, this manual management was a no-go. Freeing up staff time to re-establish The Smith House’s stellar guest service was important.
People spending hours updating online channels with rates and availability would hamper this service build-up. Being accurately represented across more online channels was also important for increased bookings. Covid has also reduced customer appetite for booking errors that are common when rates and availability are loaded manually on every channel. Besides they expect a more personal experience and competitive rates; both requiring a “smarter” approach of pricing.
STAAH filled these gaps. It came highly recommended by other industry professionals – and from demo to integration and ongoing service, STAAH has not disappointed.
The STAAH Max Channel Manager allowed The Smith Hotel to widen its distribution reach via the 200+ OTA connections provided by the platform. Based on dynamic pricing with reservation controls, STAAH Max is an intuitive platform that prompts pricing based on current demand so properties maximise their revenue. Revenue managers are supported by data-driven insights that are easily available from its user-friendly dashboard. Updates to all connected online channels are in real-time, so double bookings area thing of the past.
Designed by hoteliers for hoteliers, the STAAH channel manager is very user-friendly. At the time of onboarding the team is trained and online user guides provided. Any gaps or issues are addressed in a timely manner by the STAAH Customer Service team, who are easy to reach and quick to respond.
The Smith Hotel also signed up to STAAH ReviewMinder to manage online guest reviews and leverage them to acquire guests and improve their brand reputation. Connected to the STAAH channel manager, ReviewMinder provides one place to gather and respond to online reviews from many top sites.
STAAH Gift Voucher system was also attached to The Smith Hotel’s STAAH technology stack. An additional revenue channel, gift vouchers are great to get immediate revenue and acquire more guests.
A 90% increase in bookings
The STAAH effect is clearly visible on The Smith Hotel’s bookings, which have jumped up significantly since they joined the STAAH network – 90%. Staff productivity has also improved with manual distribution removed while guest service is earning the team great online reviews.