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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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Digital marketing for hotels & vacation rentals – what is big in 2021?

26 May 2021
Digital marketing for hotels & vacation rentals – what is big in 2021?

It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing.


The bizarre year that was – 2020 – is behind us. But the pandemic continues to rage in parts of the world. Travellers are venturing out, but hesitantly. One thing is for certain, consumer patterns have changed, maybe forever. Only time will tell.

In the meantime, hoteliers and vacation rental owners continue to be creative and mix things up to get some power back. Business models are being adapted to meet and a transformation is in progress as hotels and vacation rentals adopt a digital-first sales and marketing approach.

Let’s take a look at a few digital marketing trends that have emerged in 2021. If your property on the ball with these?

Video marketing and virtual tours are in

video marketingOnline video consumption is growing at a startling rate. In fact, the average consumer is expected to watch an average of 100 minutes of video per day in 2021. It’s no surprise then why 92% of marketers say that video is an important marketing tool for their marketing strategy.

Facebook Live, Youtube, Instagram, Snapchat, and other social media platforms are some of the best mediums to use for video marketing your hotel or travel business. Also on the rise are virtual tours using 3D or 360 technology – the more real, the better to excite and entice.

Local SEO matters

Digital marketing for hotels & vacation rentals – what is big in 2021?

It may be a long game, but local SEO is very important to the digital success of your property, especially in these tough times. Creating a Google My Business (GMB) listing is free and the first step in your local SEO efforts. GMB contains vital information about your hotel, like business address and hours, reviews, location on Google Maps, and your business website — all of the information to help planners at a glance.

Creating a GMB listing can greatly increase a property or venue’s local awareness, and it is essential for showing up in “near me” searches. Equally important is having good content on your site and using the GetGoogle feature to update your rates and availability (free of cost!) to Google.

Don’t lose sight of the influencers

Don’t lose sight of the influencers

Not all influencers can visit your property amidst the pandemic, but it is important to keep sight of them as they are still very relevant in creating brand awareness. Influencers allow you to reach a broader audience and build the trust and credibility that brand-created content lacks.

Holistic digital operations

It may have caused large-scale disruption, but the pandemic has given businesses the gift of time. Optimising internal processes and setting up for the resurgence of travel through an organized operational structure and technology is a focus.

Better distribution management technology such as channel manager and booking engine are being reviewed to ensure they are ready to drive up bookings and revenue when travel becomes more commonplace.

Immersive apps are being considered

Digital marketing for hotels & vacation rentals – what is big in 2021?

Hotel apps handling things such as bookings, staff chat, hotel map, etc. have been growing in popularity. COVID-19’s social distancing guidelines have given them the much-needed care to take them to the next level. Not to forget the remarketing opportunities to an engaged audience. As you firm up your plans for 2021 and 2022, don’t write this fluid piece of digital technology off.

Digital interactions on the rise

Hoteliers are not new to smart systems. They’ve been embedded into bars, rooms and beyond for numerous actions, including saving energy, and streamlining and personalising service. With increased emphasis on cleanliness and sanitation, a contactless version of this technology should come into play with guests being able to control actions from their own devices via apps.

The concierge has already seen a transformation, going predominantly online following COVID. More digitalisation is a reality and to marketers, this represents also data they crave.

Direct communications matter

Digital marketing for hotels vacation rentals – what is big in 2021

Be active and responsive to guests who seek you out for on your social media accounts for answers. A proactive approach to keep your followers updated with health and safety updates or changes to your operational status is recommended.

Email is another direct communication channel to be used widely, both to inform of disruptions and to build lasting relationships with customers. Content is key if you want to entice guests to your property via this channel.

Wrapping up

There’s no doubt that recent times have changed the pace and direction the industry is going in will reflect that. However, a community and user-experience based outlook that understands and adapts to these changes will define success.


 

Digital marketing for hotels & vacation rentals – what is big in 2021? was last modified: June 9th, 2022 by Nashi Dasgupta

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