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Thoughtful Thursday – Drive More Bookings with Less...
The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Hotel Technology: It Is Not As Difficult As You Think

22 May 2019
Hotel technology STAAH Blog

You are never going to stop technology. You can either partner in its deployment or get run over by it. But, how do you keep things simple and find the right technology partners?


Alex, 45 years, has successfully run his motel in rural New Zealand for almost 10 years. Things have come a long way in this decade and his ways of doing hospitality business have changed completely.

His check-in register (now an online entity) is filled with entries from online booking platforms of all shades and sizes from the bookings and walk-ins. He fills up the gaps between attending to guests and general operations with a stream of marketing and distribution activities that keeps the till going.

Imagine if this was all done without the aid of the right technology. The Property Management System (PMS) may be the central nervous system of your property, but without support from other organs such as channel manager, website booking engine, revenue management system, etc., you may find yourself losing the battle.

[interaction id=”5ce346aeb015b4dcd4df98b2″]

However, picking the best and most relevant technology for your hotel is too often an anxiety-inducing process with a seemingly endless choice of providers that all suspiciously promise to solve every single headache.

So, where does one begin? How do you keep things simple? Here’s what Alex did to master the technology at his motel.

  • Established clear goals for his technology partnerships.

    What do you want to achieve with each technology, how do you measure its success and how these will be evaluated should form a part of your pre-purchase check.

  • Kept the infrastructure simple.

    Gone are the days of expensive, on-premise systems. Cloud-based software solutions are the way to go – easy to set up, maintain and accessible from anywhere.

    Hotel Technology

  • Chose integrated technology options.

    In a world where your PMS does not talk to your channel manager or your revenue management system was set up in its own silo, you’d be doing a lot of sitting behind a screen and very little to deliver a great guest experience. Integration of all your information technology where rates and availability flow seamlessly critical to success. It also allows you to build robust guest profiles and a data structure that can help you predict the future and better, and ultimately, serve your guests better.

  • Leaves numbers and analysis to the technology.

    Building and tweaking reports in excel sheets is a time-consuming task. Let technology come to your aid with automated reporting and detailed insights so you can make smarter – hopefully, error-free decisions – and focus on delivering an excellent guest experience.

  • Went for technology built for humans.

    Test try technology before you buy it and assess for usability. A feature-rich platform that is difficult to navigate and requires constant training to be worked upon is not ideal in any scenario. Pay careful attention to the UX of the platform you’ve chosen – it should be efficient and time-saving.

    Hotel Technology

  • Looked at the service and support.

    Glitches happen – it’s technology after all. Having the active support of your technology partners helps you ride this tide relatively easily.

  • Shopped around.

    Do a swot analysis of features by every platform before you buy it. Use this swot analysis to compare various technology providers’ offerings. Also, map these features against what you’ll use and then decide on the most suited technology for your needs.

    Technology for Your Property - STAAH

    What were the checks and measures you took when buying technology? How did you find a technology architecture that is simple, yet comprehensive enough to cover your diverse needs? Share your inputs with us on marketing @staah.com


Hotel Technology: It Is Not As Difficult As You Think was last modified: July 1st, 2022 by staah

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