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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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STAAH and ARMA Ink Professional Training Partnership

7 March 2018
Professional Training

The alliance will give industry professionals and aspiring candidates an opportunity to train or upskill in the critical discipline of revenue management, with the first unit accessible for free.


The deal includes free access to the first unit of ARMA’s interactive revenue management programme, “Think-Change-Grow”. Participants can then choose to finish the programme at a preferred rate should they wish to do so. The unit will be accessible to STAAH clients as part of STAAH’s latest initiative to support hospitality industry professionals via a progressive training platform.

“We are incredibly proud to be partnering with STAAH in their efforts to upskill industry in the all-important discipline of revenue management,” ARMA founder, Melissa Kalan said.

Our programme is supported by qualified ARMA trainers, and is designed to provide a consistent base-level of quality education with stepped learning pathways employers can rely on.

STAAH ARMA 2

This first unit gets participants up to speed with the foundations of revenue management, including KPIs and calculations.  The rest of the programme delivers learning outcomes on units such as; traditional methods of measurement and approaches to revenue management, revenue maximisation strategies, inventory control best practice, revenue management control in a manual environment, group business and the revenue management relationship and critical thinking skills for revenue managers. To test their newly learned skills, students also gain access to ARMA’s interactive revenue management simulation game – “YieldMAX” as part of the completed programme.

On completion, STAAH customers will achieve their Level 1 industry recognised certification in revenue management and become permanent members of the ARMA alumni.

STAAH ARMA ACADEMY

“Online learning opens up endless opportunities to give you that extra edge in the industry – without taking time off from work!” said STAAH’s Marketing Director, Edwin Saldanha. “The STAAH Academy provides an easily accessible platform for hospitality professionals to upskill at their own pace and time.”

We are delighted to have ARMA on board for the platform – watch this space for more!

ARMA’s vision is for accommodation industry employers to make all their staff revenue management “ambassadors” via education.  Doing so will result in a strong revenue management culture forming across the organisation, succession planning becoming more effective, rising employee engagement ultimately leading to increased profits. 

arma backendSTAAH customers can login to their extranet and click REGISTER to access the course for free. Non-STAAH customers can also take the course for 197 AUD by signing up here.

btn view course


About ARMA

Melissa Kalan ARMAA Revenue Management Association (ARMA) is an independent organisation founded by Melissa Kalan and its purpose is to support the accommodation industry through education to grow revenue, yields and profits. ARMA supports many properties and individuals, including globally-recognised chains, with their training needs from its headquarters in Australia.

ARMA prides itself on providing quality, interactive and engaging training via its Academy for all sectors of the accommodation industry including, hotels, motels, holiday parks, holiday rentals, apartment style properties and B&B’s. Many properties have benefited from completing an ARMA training course, having seen substantial revenue and profit growth going forward.

ARMA also developed the formally recognised and accredited short course in revenue management which is licensed via its training partners.

STAAH and ARMA Ink Professional Training Partnership was last modified: September 15th, 2020 by staah

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