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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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Why SEO Audit is important for your Hotel website

3 September 2021

Whether you do it yourself or decide to hire an agency to drive your SEO efforts, an audit is a good place to start. Where is your hotel website at in comparison to your business goals?


Creating great content but your rankings are still not improving?  Look at your on-page SEO. Are you giving the search engine the right indicators? To stay ahead in the game and ensure website search health, we recommend doing regular audits (Stocktake). Let’s look at what is included in an SEO audit.

What are the key factors for  On-Site Audit?

Here are five key factors to look into to improve your On-site audit:

1) Visibility: 

Are all your web pages visible and indexed by the search engines? If the search engines can’t
find you, users definitely can’t. Sometimes bad coding contributes to this.

2) Content:

Low quality and duplicate content will be dismissed not just by users, but also by search engines.

3) Keyword Analysis:

Which keywords are driving traffic?

4) Semantic Structure:

This is the on-page content structured using proper HTML headings and recommended Schema mark-up? Are all page staged with proper meta and title tags and descriptions?

5) Links & Images:

Good distribution of hyperlinks and ensuring that all images have proper ALT and title
tags form part of this part of the audit.

6) Site Speed & Mobile Usability:

How fast does your site load and how easy is it to use and read on mobile are imperative to see search success?


What are the key factors for Off-Site Audit?

Here are three key factors to look into to improve your On-site audit:

1) Backlinks:

How many websites link to your content and what is the authority of the website linking? More the links and higher
the authority, the better your chances to rank. Sometimes bad coding contributes to this. Backlinks help in search ranking for your hotel website.

2) Competitor Analysis:

Keep a track of your competitors and analyze your marketing strategies. It’s always good to map your results against a few key competitors. Where do you stand?


Did you know Mobile SEO is equally important? Read the Basic Tips on Mobile SEO for Beginners here

3) Social Mentions:

Social mentions help as well in SEO off-site ranking. Are your content being shared and your website mentioned? It’s good to keep a track of all your social mentions and respond to them.

This article has been taken from STAAH’s ebook on Hotel SEO for beginners. Download your FREE full e-book here

Why SEO Audit is important for your Hotel website was last modified: June 21st, 2022 by Nashi Dasgupta

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