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      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

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      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

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      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Hotel Booking Ecosystem: How Everything Connects

      5 OTA Mistakes That Could Be Hurting…

      Get Google: How SwiftBook’s Integration with Google…

      Direct Booking Strategies: How to Promote Your…

      How to Attract More Bookings with Irresistible…

  • News
    • STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – A Technical Guide to…

      STAAH Revolutionizes Black Rock Hotels’ Online Booking…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

  • Success Stories
    • Barham Bridge Motor Inn: A Fresh New…

      From traditional to tech: Thai resort’s online…

      Chalets 1066 in France Sees 20% Growth…

      The Citi Residenci Hotels: Building a Smarter…

      Boutique Vietnamese hotel reclaims direct bookings with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Why SEO Audit is important for your Hotel website

3 September 2021
SEO Audit for Hoteliers

Whether you do it yourself or decide to hire an agency to drive your SEO efforts, an audit is a good place to start. Where is your hotel website at in comparison to your business goals?


Creating great content but your rankings are still not improving?  Look at your on-page SEO. Are you giving the search engine the right indicators? To stay ahead in the game and ensure website search health, we recommend doing regular audits (Stocktake). Let’s look at what is included in an SEO audit.

What are the key factors for  On-Site Audit?

Here are five key factors to look into to improve your On-site audit:

1) Visibility: 

Are all your web pages visible and indexed by the search engines? If the search engines can’t
find you, users definitely can’t. Sometimes bad coding contributes to this.

2) Content:

Low quality and duplicate content will be dismissed not just by users, but also by search engines.

3) Keyword Analysis:

Which keywords are driving traffic?

4) Semantic Structure:

This is the on-page content structured using proper HTML headings and recommended Schema mark-up? Are all page staged with proper meta and title tags and descriptions?

5) Links & Images:

Good distribution of hyperlinks and ensuring that all images have proper ALT and title
tags form part of this part of the audit.

6) Site Speed & Mobile Usability:

How fast does your site load and how easy is it to use and read on mobile are imperative to see search success?


What are the key factors for Off-Site Audit?

Here are three key factors to look into to improve your On-site audit:

1) Backlinks:

How many websites link to your content and what is the authority of the website linking? More the links and higher
the authority, the better your chances to rank. Sometimes bad coding contributes to this. Backlinks help in search ranking for your hotel website.

2) Competitor Analysis:

Keep a track of your competitors and analyze your marketing strategies. It’s always good to map your results against a few key competitors. Where do you stand?


Did you know Mobile SEO is equally important? Read the Basic Tips on Mobile SEO for Beginners here

3) Social Mentions:

Social mentions help as well in SEO off-site ranking. Are your content being shared and your website mentioned? It’s good to keep a track of all your social mentions and respond to them.

seo for beginners staah ebook seo audit STAAH

This article has been taken from STAAH’s ebook on Hotel SEO for beginners. Download your FREE full e-book here

SEO for beginners STAAH EBook

Why SEO Audit is important for your Hotel website was last modified: June 21st, 2022 by Nashi Dasgupta

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