"digital marketing"

This is perhaps one of the most commonly searched questions on the Internet. Follow this easy guide to ramp up your direct bookings. Since they don’t come via intermediaries such…

In the fast-evolving landscape of the hospitality industry, cloud-based software solutions have become indispensable for staying competitive. The strategic adoption of channel management technology has become essential for hotels to…

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…

In today’s digital age, effective hotel distribution and pricing strategies are crucial for maximizing revenue and staying competitive. With the rise of online travel sales and the influence of e-commerce…

An Expedia survey shows that 76% of travellers extend their business travel into a leisure trip. How is your hotel preparing to attract these guests? Also known as “bleisure”, blended…

In today’s digital age, online reputation is crucial for the success of any business, especially for hotels. STAAH ReviewMinder is a comprehensive online reputation management tool that can help hotels…

It has been an interesting year, where the markets are back in action, Clearly, the tourism and hospitality industry got to see some positive growth. Bringing together some of the…

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting…

Like many other areas in travel and hospitality, revenue management has dramatically changed in the last two years. The second of our two-part blog series on revenue management looks beyond…

From irregular demand patterns to changing distribution mix and a depleted talent, here’s a roundup of challenges faced by revenue managers from India right now. The STAAH team went out…