"digital marketing"

In today’s digital age, social media has become a powerful tool for hotels to engage with guests, build brand awareness, and drive bookings. However, with so much content out there,…

In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a…

Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. In contrast to their…

For hotels, leveraging Instagram ads is not just about showcasing the aesthetics but a strategic approach to drive direct bookings. In this article, we will explore effective strategies to boost…

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer,…

It’s important to plan an effective strategy to drive direct bookings and attract potential guests to your property. Here are 6 easy ways hoteliers can drive direct bookings in 2024…

The hospitality industry has always been at the forefront of adapting to changing trends and customer preferences. As we approach 2024, it’s evident that the industry is on the cusp…

This is perhaps one of the most commonly searched questions on the Internet. Follow this easy guide to ramp up your direct bookings. Since they don’t come via intermediaries such…

In the fast-evolving landscape of the hospitality industry, cloud-based software solutions have become indispensable for staying competitive. The strategic adoption of channel management technology has become essential for hotels to…

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…