"digital marketing"

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so…

You’ll find many articles on how to market vouchers correctly. This one is a bit different. Let us help you in avoiding some marketing mistakes and help you promote vouchers…

The hospitality business is booming yet again thanks to the dizzying pandemic havoc of the past two years. People are once again venturing out on their much missed and eagerly…

There’s just one Earth, and it is currently in a triple emergency according to the United Nations. Here’s the part your hotel can play in bringing a change. Can your…

The hotel industry’s recovery after the pandemic has largely been driven by leisure travel. This season, hotels are experiencing a surge in occupancy for leisure travel. However, business travel is…

They are TikTokers who Snapchat and pegged to be the first immersed users of Metaverse. How well are you placed to attract Gen Zer to your hotel? Generation Z (born…

A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings.  Try…

Communication with the hotel guests is key while establishing brand loyalty. When the guests are not emotionally connected with your brand, they may opt to stay at some other place…

Hotel guest experience is used to encompass every aspect of a brand’s offerings; including the quality of customer service, advertising, bundling, product and service features, ease of use, and reliability.…

What does it take to be a successful serviced apartment operator? In this blog we share some tips and tricks to attract more guests and grow your business. What are…