"digital marketing"

They are TikTokers who Snapchat and pegged to be the first immersed users of Metaverse. How well are you placed to attract Gen Zer to your hotel? Generation Z (born…

A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings.  Try…

Communication with the hotel guests is key while establishing brand loyalty. When the guests are not emotionally connected with your brand, they may opt to stay at some other place…

Hotel guest experience is used to encompass every aspect of a brand’s offerings; including the quality of customer service, advertising, bundling, product and service features, ease of use, and reliability.…

What does it take to be a successful serviced apartment operator? In this blog we share some tips and tricks to attract more guests and grow your business. What are…

The latest travel trend, especially for millennials, micro-cation is brief travel fling to make the most of your precious time off. In the 2019 Vacation Confidence Index* released by Allianz Global…

One of the biggest adopters of technology, the hospitality industry is yet again transforming its tech stack to take on the changing guest behaviour. Not in too distant a future,…

Revenue management can be defined as the strategic distribution and pricing tactics used to sell a property’s perishable inventory to the right guests at the right time, to boost overall…

There are countless ways to lose a guest. While you can’t fix them all, here are some of the most common ones to avoid. 1.    Inflexible cancellation policy Flexible bookings and…

Achieving cashflow calm can be tricky at the best of times. During a crisis, the problem just multiplies. The holy grail of cashflow management is to have a steady stream…