"digital marketing"

One of the biggest adopters of technology, the hospitality industry is yet again transforming its tech stack to take on the changing guest behaviour. Not in too distant a future,…

Revenue management can be defined as the strategic distribution and pricing tactics used to sell a property’s perishable inventory to the right guests at the right time, to boost overall…

There are countless ways to lose a guest. While you can’t fix them all, here are some of the most common ones to avoid. 1.    Inflexible cancellation policy Flexible bookings and…

Achieving cashflow calm can be tricky at the best of times. During a crisis, the problem just multiplies. The holy grail of cashflow management is to have a steady stream…

Guest writer and industry expert Are Morch shares his tips for hoteliers and why he thinks technology is important to survive during these times. As the COVID-19 Delta variant has…

Continuing the trend of updating you on STAAH products (what, why and how) here is a quick tip on STAAH Max Promo codes. Offers, Hot Deals, Special prices, Discounts and…

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck. Travel-related mobile searches for “tonight” and “today” have…

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…

In this blog we look at what a contactless guest means, why it matters and how you can get your property up to speed on it. Far from a trend,…

Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs. What does this reduced…