"digital marketing"

As online bookings continue to move forward at a furious pace, here are key travel and hotel booking trends to watch out for in 2017 and how to make the…

We’re proud to announce a new integration with IBC (InnDependent Boutique Collection), giving its network of independent hotels direct access to our channel management and booking engine technology via the…

A hotel booking engine is more than a plug-in, it’s the digital front door to your hotel. It allows guests to book rooms directly from your website (or social media)…

Managing a hotel isn’t just about filling rooms; it’s about making your systems and operations work together seamlessly. Hotel management can often feel like you’re spinning plates – online travel…

The hospitality landscape is evolving faster than ever. From digital disruption to shifting guest expectations, today’s hoteliers are navigating a complex distribution environment. What worked five years ago or even…

Hotel distribution today is a different game. With more channels, shifting guest expectations, and tighter margins, the Channel Manager is now central to commercial strategy. It’s not just about where…

More than 80% of travelers read reviews before booking a hotel. One negative review can influence potential guests, but the right response can turn the situation around and even strengthen…

Social media in 2025 isn’t just about posting stunning property photos, it’s about crafting immersive experiences that drive bookings and loyalty. The digital landscape is evolving rapidly, and hoteliers who…

STAAH, a leading global hospitality distribution and guest acquisition technology provider, has launched a new eBook for hoteliers – Hotel Online Distribution 2.0. The eBook is a must-read for hoteliers…

The power of reviews in shaping a hotel’s success has never been stronger. Travelers today are more discerning, more vocal, and more influenced by peer feedback than ever before. A…