"marketing"

A well-done loyalty program can boost repeat business and help customer satisfaction. Let’s look at a few loyalty programmes and how you can assess their effectiveness. Once very long ago,…

Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines. It’s also a vast topic that is constantly in flux and often misinterpreted. Starting with this…

How much do you know about the concept of Reduce-Reuse-Recycle? If you want to do your bit for the environment, start with these simple ways to maximise water use. Added…

Consider these: 80% of last minute bookings happen on mobile devices and conversion rates are 5% higher from an app. If you’re still not convinced, read this blog on why…

Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need…

You don’t have to be a big international hotel chain to tap into the might of social media. Here are some ways you can effectively reach your audiences and stay…

Effective 25 May 2018, the European Union will implement a new law to protect the personal data and privacy of its citizens. It has huge repercussions and non-compliance could cost…

Consumer psychology has always played an important part in driving their purchase decisions. Let’s look at how you can use this buying psychology to improve conversion rates. Give Fewer Choices According to…

Keeping track of your competition’s activities is easier than you think. Here are a few things you could do to stay on top of your competitor’s activities and keep ahead…

Donna Brooke is stoked to be doing two of the coolest jobs (if you could call them that!) in the world – a B&B owner and a marriage celebrant. Is…