"social media"

The hospitality business is booming yet again thanks to the dizzying pandemic havoc of the past two years. People are once again venturing out on their much missed and eagerly…

OTAs may be a major booking source, but the share of direct bookings is on the rise. How many direct bookings is your hotel generating? Even though OTAs are important…

The hotel industry’s recovery after the pandemic has largely been driven by leisure travel. This season, hotels are experiencing a surge in occupancy for leisure travel. However, business travel is…

A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings.  Try…

Empowered guests mean increased comparative search online. If your hotel website and booking experience don’t stack up, you could be missing out. In an increasingly digitalised world, it comes as…

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and…

Communication with the hotel guests is key while establishing brand loyalty. When the guests are not emotionally connected with your brand, they may opt to stay at some other place…

Hotel guest experience is used to encompass every aspect of a brand’s offerings; including the quality of customer service, advertising, bundling, product and service features, ease of use, and reliability.…

If you want to improve your visibility on Google to reach a geo-targeted audience, local SEO is your best friend. Page 1 of Google’s search results shows features such as…

The digital world is extremely dynamic and to be successful you need to keep up with the changes. Becoming conversant with the basics of digital marketing is essential. 1) Search…