"social media"

OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…

It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing. The bizarre year that was…

Among the many noticeable changes in the last 12 months has been people’s approach to gifting. Google reported an 80% increase in searches for “online gifting” from 2019 to 2020…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…

You’ve created a wonderful story. Now it’s time to sell it – advertise on digital channels, get found through a search or build advocates. Hotels and accommodation providers can no…

Follow these simple ideas and tips to create a powerful WhatsApp marketing strategy for your hotel or accommodation property and increase your bookings. Now owned by Facebook, WhatsApp marketing is…

The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes.  Becoming conversant with the basics of digital marketing…

The COVID is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while travelling to different locations. Hospitality expert Are Morch shares…

Hoteliers and everyone else in the travel and hospitality industry are tasked with not just attracting guests, but also convincing people that it is safe to travel and win back…