Mangkuluhur Residences by LORIN was falling behind using manual distribution techniques. Till STAAH came along.
Located in the heart of Jakarta’s business district, Mangkuluhur Residences by LORIN offers a haven of tranquillity amidst the dynamic urban landscape of the Indonesian capital. Its modern style establishment offers comfort, convenience, relaxation, connectivity as well as quite retreat for discerning travellers.
Mangkuluhur Residences by LORIN offers one and two bedroom apartments that mix style with practicality, ideal for both short and long-stays. The property offers many modern facilities and features high-quality in-room amenities. It is easily accessed via major highways and is surrounded by a myriad of shopping malls and renowned medical facilities.
The lack of effective systems
Before adopting the STAAH platform, Mangkuluhur Residences by LORIN lacked an effective distribution system. Rates, inventory and reservations were manually managed, which was inefficient and increased the chances of making mistakes. Inconsistencies across online travel agents (OTAs) was common.
Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility. The property had no integration of channels to its property management system (PMS), leading to reservation errors, payment processing issues and data discrepancies across systems that took many human hours to fix.
Operational and distribution inefficiencies aside, the lack of a modern distribution platform also inhibited the property’s ability for effective analytics and data-based decision making. As a result of poor data collection, manual distribution management and lack of integrations, revenue optimisation was poor.
The power of a smart platform
The Mangkuluhur Residences by LORIN had heard of STAAH through industry references. After a demo, its comprehensive and user-friendly solutions for managing online distribution and pricing stood out for them. Its ability to offer seamless integrations across the property’s existing technology platforms, including the PMS, would become crucial in helping streamlining operations and maximizing revenue.
“One of the key challenges we faced was the time-consuming task of updating allocations and rates on different extranets. With STAAH, this process became remarkably efficient, saving the team valuable time and resources.”
Expanded distribution and positive business results
Connecting with the STAAH channel manager has opened Mangkuluhur Residences by LORIN to access its 500+ integrations. It has unlocked previously untapped channels and boosted online visibility, resulting in increased revenue.
Better visibility across channels through detailed reporting and analytics has allowed the property to optimise its revenue through competitive pricing. STAAH’s dynamic pricing features and advanced revenue control mechanisms for inventory and rates, provide easy controls in the hands of the revenue managers. Guest behaviours are now better understood due to advanced tracking and decisions are strongly centred on data and these guest behaviours.
The impact of STAAH on Mangkuluhur Residences by LORIN has been substantial with a noticeable increase in bookings and revenue, whilst eliminating countless manual hours spent in updating rates and inventory.
Thank you Mangkuluhur Residences by LORIN! STAAH is proud to be a partner in your success.
