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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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Everything You Want to Know About Google My Business in One Place!

27 July 2018
Google My Business

You could be missing out on bookings if you haven’t yet verified and optimized your Google My Business listing. Wondering how it’s done? Let’s get started.


Why It Matters?

It’s your shopfront on Google’s Search Engine Results Page and Map, and critical when users search for local information. It drives direct bookings to your website and is absolutely FREE!

How to Claim Your Listing?

  1. Visit ‘Google My Business’: https://www.google.com/business.
  2. Click Start Now.
  3. Add your hotel including your name, location details, contact number, and type of business.
  4. Verify your property via your choice of phone, email or regular mail. Enter the verification code once you receive it.
  5. Start optimizing by adding images and other details required by Google.

That was simple, wasn’t it?

Now Let’s See What You Should Be Doing to Optimise Your Google My Business Listing.

  • Tick off the obvious. Name, address, phone number, email and You’d be surprised how many businesses miss out on adding these basic details!
  • Choose your category (hotels) to improve your appearance in relevant search results. Add attributes that are linked to your property.
  • Add images. Unique and beautiful images that will make the users fall in love with your property and click to your website.
  • Add opening hours. If you don’t have a 24-hour front desk, having people turn up at 2am will not be pleasant.
  • Strive to get reviews. Ask guests to rate your property, service and facilities on Google in order to appear higher in search rankings. Tools such as ReviewMinder make it easy to manage online reviews. Responding to reviews, even negative ones, is important.
  • Use Google Posts and Google+ These are great platforms to talk about upcoming events, deals, updates, etc. Adding an image and emojis to your post is recommended.
  • For hotels, Google allows the addition of amenities. Make sure you fill this. Not only does this show on your business listing, but helps improve search results when users look for specific amenities when looking for places to stay.
  • Add or edit your property’s class rating. While final ratings are dependent on Google data, hoteliers do have the option of providing their class rating.
  • Respond to people getting in touch with you via Google Messenger and Questions & Answers features.
  • Use Insights from Google My Business – when people booked, when they abandon to make informed decisions.

 

Everything You Want to Know About Google My Business in One Place! was last modified: September 8th, 2021 by staah

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