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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

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      STAAH Weekly Hospitality Quiz: 20 December

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Fariyas Group Banks on a Powerful E-Distribution Tool

31 May 2017
fariyas hotel mumbai 6

By effectively implementing a yield management strategy thanks to a channel manager, Fariyas Group has been able to grow its online business exponentially.

Nilesh Raorane, the group’s General Manager talks about their success with distribution technology.

Let’s start by talking about the Fariyas Group. What sets it apart?

Personalised and attentive service is at the heart of everything we do. It never goes out of fashion and has earned us many loyal customers over the years. Our deluxe properties are well appointed. Fariyas Mumbai is the foremost business hotel, located in the heart of the city’s business centre. Fariyas Lonavala is a leisure traveller’s paradise and also a convenient conference location.

fariyas hotel mumbai 1 e1494466279411

How has your guest profile changed over time?

Business travellers are a big part of our customer base. They expect nothing less than the best and are very digitally savvy. Rightfully, they expect our properties to live up to their technology expectations – from the time they book to departure.

Why did you choose STAAH’s Instant Channel Manager? How has it changed your business?

We had never used a channel manager before and were keen to have a single-view management for our distribution channels. STAAH’s Instant Channel Manager has provided this and more.

We can update all channels quickly and in real-time from a single tool. It’s extremely easy to use and has saved our group precious man hours that are now rightfully spent improving guest experience – not updating rates online!

Our online business is increasing exponentially since we started using this channel manager. We have seen growth of around 20% in room nights and revenue from the online segment year-on-year since we partnered with STAAH. The insights make yield management simple and effective – definitely a star feature.

STAAH’s Instant Channel Manager is a powerful yet easy to use e-distribution tool which has given our hotel a platform to maximise our yield in the online space.

fariyas hotel mumbai 2 e1494466380990

What are the Instant Channel Manager features that you find most useful?

The single rate updation feature is absolutely brilliant. All subsequent rate plans get automatically updated based on the formula, avoiding the effort required to maintain multiple rate plans. And of course, the channel manager insights to truly understand our business and make informed choices.

Fariyas Group Banks on a Powerful E-Distribution Tool was last modified: February 22nd, 2018 by staah

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