With a diverse portfolio of properties on offer, Alex Villas needed a platform that was flexible, yet high-performing. STAAH fitted seamlessly to deliver the results.
About Alex Villas
Bali-based Alex Villas has a collection of 20 villas, each unique in its offered. Every property boasts a spectacular location and its own style that ranges from Balinese to chic. Most villas have three to four bedrooms and are ideal for families or group of friends.
A popular destination globally, Alex Villas is entrusted with the role of attracting guests from around the world to its Bali properties. Australia is a key market owing to proximity, but equally of importance are China, Europe, Southeast Asia and Middle East countries.
Variety Poses a Challenge
While guests benefit from the variety of their villa offering, it becomes a marketing challenge.
“Every property has different needs and requests, and their own interests when it comes to promotions,” says Ribka Tiaraning Pradipta, Account Manager, Alex Villas. “We have to find the most attractive way of marketing that fits for all guest’s attention.”
In an environment that is extremely competitive and constantly changing, this can be quite an ask.
“We needed something that would enable our growth, yet be adaptable enough to our diverse needs.”
Along Came STAAH…
“We have used channel managers before but something was amiss with errors and time spent in managing the channels,” says Ribka.
“Since we signed up STAAH, everything has become a lot easier.”
Alex Villas’ reach multiplied significantly after connecting with STAAH due to the volume of online travel agents (OTAs) on its network.
“We can reach every corner of the globe now and the benefits are seen in increased bookings and revenue.”
Another winner for Alex Villas has been the efficiency gains.
“We can manage everything from one platform, saving us a lot of time,” adds Ribka. “Also, STAAH offers a lot of features to manage bookings and setting up availability across multiple platforms. These features have been integral in improving our profitability. Improvements are based on insightful data, available easily within the STAAH platform.”
Designed and developed by a team that has decades of hospitality experience and a finger on the pulse of the industry, STAAH is known for its cutting-edge products and regular updates that make them a crucial arsenal in a hotelier’s marketing strategy.
The Support is Incredible
Local support was a big reason for Alex Villas to choose STAAH. “It helps a lot when you have a problem as the team is easily reachable and very knowledgeable.”
“STAAH definitely ranks higher than any other channel manager we have used. It is efficient, very useful, affordable and makes a difference where it matters most – getting bookings!”