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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

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    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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Top Tips and Tricks to Improve your Hotel’s Direct Bookings!

18 September 2019
hotels’ direct bookings

A number of key trends will have an increased impact on your ability to drive direct hotel bookings. This includes the travellers’ shift to mobile, direct bookings facilitated through meta search, and the ever-growing importance of user-generated content and guest reviews.


There are ways to increase your direct bookings without compromising your relationship with OTAs. Try to strike a delicate balance between your OTA strategy and the direct booking strategy. This is advisable because many potential guests come to your website after they discover your brand on an OTA platform.

Here are some of the tricks that can help you attract more guests to your property, directly.

Make sure your website is optimized and mobile-friendly!

When we talk about how to increase direct booking, your hotel brand website plays a crucial role. It must have a strong digital identity to attract maximum visitors. Your website needs to be visually attractive, easy-to-navigate and above all, it should be user-friendly. Any hotel website should be mobile-responsive these days, because, bookings coming from mobile devices are increasing year on year, which stands at around 10%, currently. With STAAH’s Smart Pricing feature properties can target bookings via Mobile devices.

Direct bookings for your hotel

Make sure your website is optimized and mobile-friendly!

Create a seamless and simple direct booking process

The last thing you want is to lose a guest who has already made the decision to book because they’re frustrated with your booking process. Make sure you use a booking engine that is fast, precise and optimized for your website, such as STAAH’s ConvertDirect Booking Engine. It is fully customisable to your brand and website, offering users a simple and intuitive reservation process.

With every booking engine, make sure yours has the capability of processing and handling payments quickly as well as allowing you to offer deals or gift vouchers based on your booking rules and different payment options.

Turn your social media into another direct booking channel

Hotels' Social Media Management

Turn your social media into another direct booking channel

 

In today’s world of ‘social media frenzy’, leading platforms like Facebook play a major role in increasing your hotel’s brand awareness and presence across the globe. Guests are not only sharing their hotel stay experience and photos on Facebook but are also using these platforms to book their accommodation. Make sure your hotel’s social pages are updated often, providing lots of useful information to your potential guests, such as local activities, top restaurants and any deals your hotel may be having!

Increase your brand’s online reputation with reviews

More Positive Reviews

Increase your brand’s online reputation with reviews

Almost 98% of travellers read hotel reviews and 80% of them consider them extremely important before making the final reservation. Good reviews can influence a traveller’s booking decision in a big way.

An online presence that shows how you have satisfied your past guests is a powerful way to win over hesitating potential guests. Featuring positive reviews and other guest-generated content, such as photos, will help guests feel comfortable completing the last leg of their booking journey through your direct booking channels.

Don’t miss a review by using STAAH’s ReviewMinder. It’s a Review Management System that alerts you of new online reviews across multiple sites in one easy dashboard and responds directly to customers. It constantly monitors reviews across multiple sites, including Google, TripAdvisor, Booking.com, Hotels.com, and Ctrip.

STAAH ReviewMinder users can view all Facebook reviews via ReviewMinder and get the ability to respond back via ReviewMinder app/dashboard.

Reward loyalty and direct bookings

Highlight the benefits of booking directly to encourage return visitors to book through your website. This could be by offering guests small perks when they book directly or giving them vouchers to use through your website for their next stay or when they refer to their friends or family. Increasing loyalty can work hand in hand with increasing direct bookings.


Find out the best hospitality solution for your property and get more bookings. Visit www.staah.com and avail your FREE DEMO today.

Top Tips and Tricks to Improve your Hotel’s Direct Bookings! was last modified: September 20th, 2021 by staah

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