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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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7 Awesome Tips To Improve Your Hotel’s Direct Bookings

1 June 2022
People booking directly

A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings. 

Try to strike a delicate balance between your OTA strategy and the direct booking strategy. Plus there are a lot of ways to increase your direct bookings without compromising your relationship with OTAs. Get creative with how you can add value to the guest, without breaking the terms of rate parity. This is advisable because many potential guests come to your website after they discover your brand on an OTA platform.

Let us take you through some easy tips that can help you attract more guests to your property, directly.

1) Create a seamless direct booking process

Happy couple direct booking through promo codes on hotel website scaled

The last thing you want is to lose a guest who has already made the decision to book because they’re frustrated with your booking process. Make sure you use a booking engine that is fast, precise and optimized for your website, such as STAAH’s Booking Engine. It is fully customisable to your brand and website, offering users a simple and intuitive reservation process.

Be transparent in your communication and prove your offer to be the best, by displaying comparative rates on your website.

STAAH WatchMyRate widget displays live rates from five different channels, which can be seen by all visitors, helping them make a decision instantly by choosing the best deal.

With every booking engine, make sure yours has the capability of processing and handling payments quickly as well as allowing you to offer deals or gift vouchers based on your booking rules and different payment options.

2) Make sure your website is optimized and mobile-friendly

To increase direct bookings, your hotel website plays a crucial role. It’s your shop window.

It must have a strong digital identity to attract maximum visitors. Your website needs to be visually attractive, easy-to-navigate and above all, it should be user-friendly. Any hotel website should be mobile-responsive these days, because, bookings coming from mobile devices are increasing rapidly especially post covid.

With STAAH’s Smart Pricing feature properties can target bookings via Mobile devices and retain mobile bookers.

3) Free Google Listing

Get Google feature STAAH Hotel Direct Bookings

Google’s “free’ booking links (Google free tools) has been a game-changer to compete with the OTAs and drive direct bookings from your official website.

In case you are not aware about this new feature, Google Booking Links is a free listing in Google Hotel Search that displays a link to your website’s booking engine with an “Official Site” badge. It shows your property’s bookable rates and helps lead to direct reservations. It appears underneath any ‘Google Hotel Ads’ being run and is listed under “All options.”

If you are a STAAH customer, we offer this feature under the name Get Google in your Booking Engine. The Get Google feature, once enabled, allows property owners and managers to sync their rates and availability feed to Google.

Find out more details here

4) Offer Promo Codes & Attractive Add-ons

Promo codes are a powerful marketing tool for hoteliers, helping them in filling their rooms faster. Offering promo codes to direct bookers and add-ons on the last stage of their booking journey can help you maximize revenue and increase direct conversion.

Your promo code deals and packages should be planned in such a way the guest is compelled to book with you instead of an OTA.

5) Attract guests from Social Media

Social media plays a major role in increasing your hotel’s brand awareness and presence across the globe. Guests are not only sharing their hotel stay experience and photos but are also using these platforms to book their accommodation. Make sure your hotel’s social pages are updated often, providing lots of useful information to your potential guests, such as local activities, top restaurants and any deals.

6) Increase your brand’s online reputation with reviews

Almost 98% of travellers read hotel reviews and 80% of them consider them extremely important before making the final reservation. Good reviews can influence a traveller’s booking decision in a big way.

An online presence that shows how you have satisfied your past guests is a powerful way to win over hesitating potential guests. Featuring positive reviews and other guest-generated content, such as photos, will help guests feel comfortable completing the last leg of their booking journey through your direct booking channels.

STAAH’s ReviewMinder is a Review Management System that alerts you of new online reviews across multiple sites in one easy dashboard and responds directly to customers. It constantly monitors reviews across multiple sites, including Google, TripAdvisor, Booking.com, Hotels.com, and Ctrip. It is also available via the ReviewMinder app.

7) Reward loyal direct bookers

Highlight the benefits of booking directly to encourage return visitors to book through your website. This could be by offering guests small perks when they book directly or giving them vouchers to use through your website for their next stay or when they refer to their friends or family. Increasing loyalty can work hand in hand with increasing direct bookings.


Find out the best hospitality solution for your property and get more bookings. Visit www.staah.com and avail your FREE DEMO today.

 

7 Awesome Tips To Improve Your Hotel’s Direct Bookings was last modified: July 6th, 2022 by Nashi Dasgupta

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