"marketing"

Segmentation and personalisation are key to successful email marketing. They may sound like big words, but actually are quite easy to execute, even for small, owner-operated properties. Well-targeted email communications…

Most hotels don’t have the luxury to employ a revenue management specialist. The task of increasing revenue and maximising yield often lies with the marketing manager. So what are the…

Some Indian hotels are reporting occupancy rates of 80%, the highest it has been since the pandemic started affecting our lives. Between border closures, conference cancellations, and widespread apprehension about…

The full-service Malaysian hotel group Royale Chulan Hotels & Resorts struggled with a very manual distribution set-up … till STAAH came along. Royale Chulan Hotels & Resorts is a Malaysian…

Vouchers can be an effective way to increase online sales, acquire new customers, and encourage return visits. Arm yourself with these tools, tips, and tricks to master this relatively underutilized revenue…

For hoteliers and accommodation providers this means changing their marketing strategy to attract local guests. Domestic tourism and staycation are the talks of the town. But how do you get…

A quest for conserving a fragile environment is at the heart of the properties owned by the Rathore family of Rajasthan. His fight to preserve the tigers earned Fateh Singh…

As revenues shrink, increasing productivity has become a pressing priority. To be competitive, you must be able to run your hotel efficiently – yet profitably. Efficiency brings greater price flexibility…

With its ability to streamline processes, provide valuable insights, and optimize experiences, artificial intelligence (AI) is driving the new wave of responsive, guest-centric hospitality. While some remain skeptical, most hoteliers…

It takes a team to win a match. Together, STAAH and RedSKY Hospitality have been winning the revenue game for several properties. Would you like to see exponential growth in…