"marketing"

A lot more shareable and engaging, video – more recently short-form video – has taken over social media platforms. So, how can you leverage short-form content to grow your business?…

Guest behaviours have dramatically changed with the pandemic. How has your strategy evolved with this shift? In this blog, we look at some hospitality trends arising from the pandemic and…

Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…

Like every other marketing channel, the email marketing landscape is constantly changing. Let’s take a look at the latest tips to stay ahead in this game. 1.    Get personal Let’s get…

It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing. The bizarre year that was…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…

Want to tell stories about your hotel or resort in an engaging and cohesive way to increase bookings? Guest writer and award-winning hospitality photographer Mauro Risch shares his tips. When…

The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes.  Becoming conversant with the basics of digital marketing…

Since its inception, Instagram has grown to become the ultimate platform for visual storytelling for its 500 million daily active users. How is your vacation rental planning to leverage this…

Hoteliers and vacation rentals have slowly started opening their doors to a more competitive market than ever before. No matter whom they catered to previously, the COVID-19 impact has meant…