"marketing"

A marketing funnel is the journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. Traditionally a marketing funnel is a cone that you fill…

If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. Good news is, they’re not hard to ditch.…

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of…

[apester-exclude-playlist] Not everyone has deep pockets to splash out on an ever-growing list of marketing tools. Luckily, there are some free tools that do a great job of helping you…

The Bali-based luxury villa management company has seen its portfolio benefit with increased reach and bookings, and ease of management. Established in 2006, Nagisa Bali is well-known for its luxury…

It’s a fantastic place to be, but social platforms can suck in your time pretty quickly unless you get the right tools to manage them and improve your efficiency. Here…

We help you take the first step into the digital world with this guide. We put the microscope on the digital ecosystem and basics of online marketing for properties of…

Do you know your millennials from boomlets? Is Gen Z driving growth in your segment or are you reliant on the baby boomers? In this post we delve a little…

Another year has nearly flown by. You are probably in the midst of or getting started on your strategy for the next year. We’ve put together some trends to consider…

Segmentation and personalisation are key to successful email marketing. They may sound like big words, but actually are quite easy to execute, even for small, owner-operated properties. Well-targeted email communications…