Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…
"attract guests"
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According to a Google study 52% of travellers visit a hotel website after seeing it on an OTA, and 20% of direct bookings occurred after a hotel was found on…
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FeaturedMANAGEMENT
Why Hotels Need to incorporate Automation into the Revenue Management Discipline
28 May 2021As hotels come out of what has to have been the most tumultuous year our beloved industry has ever faced, it is important now more than ever to have the…
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Even today, when people are asked if they are willing to travel, the instant response that comes is Yes! The simple reason being most of us in India are fond…
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Efficient distribution is fundamental for the long-term health of your hotel. Let’s look into an efficient hotel distribution strategy, that enables the building of an optimal channel mix and tips…
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FeaturedSuccess Stories
The Farm at San Benito increases direct bookings by 20% with STAAH
3 May 2021The premium wellness resort near, Philippines is delighted to kick its revenue goals with the STAAH booking engine and channel manager. The Farm at San Benito is a member of…
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FeaturedTips & Trends
Goodbye historical data! Say hello to a new era of revenue management…
28 April 2021COVID-19 changed everything, including revenue management strategies. No longer just a trend analysis of past data, revenue management today is about how “real-time” your pricing is. A year of dramatic…
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Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns. In this blog,…
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Camar Resort Langkawi, Malaysia bids adieu to channel connection, rates and inventory errors while significantly improving staff efficiency. How? Read on … A landmark resort that defines lifestyle One of…
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FeaturedSuccess Stories
Insightful growth: Balinese resort group zooms ahead with STAAH
15 March 2021Direct bookings on the rise for Komaneka Resorts, Indonesia since its switch to STAAH for a website booking engine. A luxurious escape Founded, designed and run by a young Balinese…