"booking engine"

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…

Black Gold Motel made solid inroads into the corporate market and grew its presence via OTAs through the STAAH platform. Located in the small township of Wallerawang in New South…

As hotels come out of what has to have been the most tumultuous year our beloved industry has ever faced, it is important now more than ever to have the…

It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing. The bizarre year that was…

Efficient distribution is fundamental for the long-term health of your hotel. Let’s look into an efficient hotel distribution strategy, that enables the building of an optimal channel mix and tips…

COVID-19 changed everything, including revenue management strategies. No longer just a trend analysis of past data, revenue management today is about how “real-time” your pricing is. A year of dramatic…

Pre and post STAAH are two different worlds for Tanjung Rhu Resort Langkawi. Slice of paradise in Langkawi… Tanjung Rhu Resort combines a rich medley of past and present with…

It’s the biggest news since COVID brought the tourism industry across both sides of the Tasman to a grinding halt. How prepared is your hotel or vacation rental to welcome…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…

In this blog we look at what a contactless guest means, why it matters and how you can get your property up to speed on it. Far from a trend,…