"digital marketing"

For hoteliers, gift vouchers present an instant injection of cash into (now) ailing businesses. For guests, the offers are almost too tempting to resist. Almost 30-35% of online gift vouchers…

The world is currently taking a collective break from travel, but it won’t last forever. And when the tourism industry starts moving again, Covid-19 will still be in the forefront…

There’s never been a better time to learn a new skill or brush up on your knowledge of a certain topic. Free online courses during this period are proving to…

The next big season will be upon your hotel before you know it. With the right plan in place ( a.k.a marketing mix), you can keep your property at capacity…

To see continued success, you need to be prepared for inevitable changes. We’ve rounded up the trends what’s coming up in hospitality in 2020 and beyond to help your stay…

You’re possibly thinking, a chat-what? While the term chatbot might still be a foreign term for some hotel owners, this technology is quickly gaining momentum in the hospitality and travel…

Dubai based Four Apple Hotels’, Saif Jugari, makes this insightful comment after completing a course from ARMA – especially designed for practicing revenue managers. Another STAAH client has successfully completed…

With technology and competition, hoteliers are focusing on offering guests a unique experience that attracts them toward their services. The hotel industry has changed over the years. Smart technology is…

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity.  Here are some reasons as to why and how to…

One of the most sought after relics in the search engine marketing realm is the coveted backlink. Essentially, a backlink is a link from another website back to your own.…