"guest experience"

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? The unprecedented volatility has made the task of budgeting…

Hotel Marketing is only effective if the execution is done right. It’s all about how the message is being communicated, how it is sent to future  & existing guests plus…

Goodbye bland travel experiences. Hello “culture shock”. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking…

Video content gives travelers a sneak peek into every aspect of a potential vacation experience before the guest even take off on their trip—and these days guests value transparency above…

Boutique and luxury hotel group, juSTa, leverages the STAAH booking engine’s pooled inventory system to grow direct bookings. Over its last 17 years, juSTa Hotels & Resorts has become synonymous…

They are TikTokers who Snapchat and pegged to be the first immersed users of Metaverse. How well are you placed to attract Gen Zer to your hotel? Generation Z (born…

It may seem bad at the outset but overbooking has its pros too. Here’s a quick guide to a hotel’s overbooking strategy and how to make it work to your…

The average annual revenue growth has increased by 15% for Crescent Spa & Resorts since partnering with STAAH. The Crescent Spa & Resorts is located in Indore, the largest city…

The digital world is extremely dynamic and to be successful you need to keep up with the changes. Becoming conversant with the basics of digital marketing is essential. 1) Search…

The latest travel trend, especially for millennials, micro-cation is brief travel fling to make the most of your precious time off. In the 2019 Vacation Confidence Index* released by Allianz Global…