"social media"

With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked…

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve…

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. If you want to get booked, online is the place to be.…

Google recently expanded its Micro Moments study to define a guest’s booking journey. Have you heard about it? Is your marketing strategy aligned to it? Find out more in this…

Today, reviews are an essential part of the travel industry, with millions of travelers around the world relying on reviews and ratings to make informed decisions about where to stay,…

To make your home a unique space that stands out on Airbnb, there are a few things you can do to create a memorable and appealing experience for your guests.…

Not just another buzzword, Artificial Intelligence is transforming customer experience and streamlining operations in the hospitality industry. In this blog, we cover off what you need to know about artificial…

The hospitality industry is increasingly leveraging AI technologies to streamline its customer service operations and enhance its guest experience. Ever since ChatGPT launched in November 2022, ChatGPT has been trending…

It has been an interesting year, where the markets are back in action, Clearly, the tourism and hospitality industry got to see some positive growth. Bringing together some of the…