In the world of hospitality, traditional approaches often operate within rigid, pre-defined time slots (Night stays, for example) where a room was either fully occupied for a night or it…
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Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that…
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FeaturedNews
Klook Joins STAAH Platform to Expand Its Travel Network Amidst High Demand from Asia
4 June 2024STAAH bridges its growing base of 20,000+ customers to travelers across Asia, thanks to the company’s latest partnership and integration with Klook, Asia’s leading platform for experiences and travel services.…
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Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix…
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In the competitive hospitality industry, securing direct bookings is vital for hotel success. Relying solely on third-party platforms can reduce profitability and control. But why is it important to develop…
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FeaturedMarketingTips & Trends
Sailing the Great Wall: A Guide for Hotels to Attract Travelers from China
13 March 2024In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a…
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FeaturedMarketingTips & Trends
Swipe Right: How to capture Gen Z attention for Direct Bookings
6 March 2024Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. In contrast to their…
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FeaturedMarketingTips & Trends
Beyond Accommodation: 5 Exciting Traveler Preferences Every Hotel Should Anticipate in 2024
21 February 2024As hotels brace themselves for the future, it’s crucial to anticipate and embrace the exciting preferences that today’s travelers are seeking. In the ever-evolving landscape of travel, the year 2024…
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FeaturedMarketingTips & Trends
Hotel Bookings: A Comprehensive Guide to Instagram Ads
31 January 2024For hotels, leveraging Instagram ads is not just about showcasing the aesthetics but a strategic approach to drive direct bookings. In this article, we will explore effective strategies to boost…
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Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer,…