"social media"

In the age of digital word-of-mouth, the impact of online guest reviews on your bookings cannot be overstated. According to TripAdvisor, a staggering 83% of travelers consult online reviews before…

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing…

This is perhaps one of the most commonly searched questions on the Internet. Follow this easy guide to ramp up your direct bookings. Since they don’t come via intermediaries such…

In the fast-evolving landscape of the hospitality industry, cloud-based software solutions have become indispensable for staying competitive. The strategic adoption of channel management technology has become essential for hotels to…

When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.…

With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked…

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve…

Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs? What is Threads? Threads is a new…

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. If you want to get booked, online is the place to be.…