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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

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      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

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9 Simple Tricks for Taking Hotel Photos That Sell

3 May 2017

Photos can make your marketing content go from good to great. Here’s how you can spice up your hotel imagery when you’re doing it yourself.

Photos say a thousand words. True. But what do you want your photos to say? How do take professional-looking shots yourself that will have your guests ogling for a long time, improving the chances of a booking? Consider some of these suggestions.

Set up Your Space

Take the time to tidy up your rooms before you shoot for a more manicured look. Bring in some accessories for vibrancy – a stack of magazines maybe or a fancy laptop to show you have little things taken care of.

Get the Lighting Right

This is arguably the most important factor in photography. Right lighting can completely change a space, and one many property owners ignore when taking photos for online listings or social media. Check out this great video by photographer Noah Fallis on lighting for your photography.

 

Use natural light where possible, illuminating with room lighting where needed to get rid of the dark shadows. For exterior photography, consider shooting during what professionals call the ‘golden hour’ – shortly after sunrise and just before sunset.

Choose the Right Perspective & Angle

Consider various angles and vantage points to bring out the best features of your property. If you have smaller rooms, shoot through the door with a wide angled lens. Get your external views into the frame.

Ask yourself, what you’re trying to show off through the photos? What is unique about your property? Is it a room balcony? Is it the views from a room? Is it your high-end toiletries? Do you have amazing art work in your property? Even the most basic of meeting rooms has a visual element – a great light fixture, an interesting display of pencils and notepads, or technological element that makes your property stand out. Focus on these.

Use Editing Tools

The Internet is swimming with photo editing tools for desktop and smartphones that can be used to enhance photos that you may consider irredeemable. And you don’t have to spend much to get these softwares – in fact many of them are free. We suggest trying Canva, Pixlr Express, PicMonkey and GIMP.

Using these applications, you can sharpen blurred images, adjust colours, lighting, crop and much more. Go easy on the filters and effects – it is best to keep photos as natural as possible.

Make Sure Images Are High Resolution

A grainy photo where a user has to squint to make sense of the details does nothing for your property’s image. In fact it may very well be damaging it. So make sure you use only high resolution images on your listings, website, social media and other marketing channels. Most websites, including STAAH’s InstantSite websites, have the ability to adjust even high resolution images, so it does not impact the load time.

Keep Your Smartphone Handy

Professional photo shoots of your property are a great investment. But they’re expensive. And you’ll need many images to market effectively in today’s dynamic digital space. That’s where you smartphone comes in handy. Used correctly and frequently, your smartphone will help you build a library of images and videos in no time, including the popular and effective 360 photos for Facebook.

Highlight What’s Around Your Property

Become the local guide, using images and videos to highlight local attractions, especially what’s around your property. Your guests are seeking authentic local experiences. You become the medium that shows them where these can be found.

Capture the People Who Make Your Property Special

Your staff helps ensure that guests come back time and again, so bring them to life in your photos, especially those for social media. Have your bartender photographed holding a drink or your spa therapist snapped mid-manicure. Opt for photos that look authentic, so that guests can see the faces and names that bring the hotel to life.

Encourage Your Guests to Take Photos & Share

Let your guests become your photographers! Encourage them to take photos and share on social media. Create an Instagram account and an easy hashtag so you can repost these images on your own channels, even showcasing them on your website. Incentivising them and finding influencers in this space works very well.

9 Simple Tricks for Taking Hotel Photos That Sell was last modified: October 25th, 2017 by staah

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