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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

      OMG! The Quirkiest Homes On Airbnb

      STAAH Get Google – Your questions answered

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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6 Tips to Optimize your Channel Manager and Maximize Revenue

4 December 2020
6 Tips to Optimize your Channel Manager and Maximize Revenue

If you optimize your Channel manager properly you can maximize revenue and see a better ROI. Having a Channel manager can make your online distribution and inventory management easy, save your time with updates in real-time, and increase online revenue, but there are so many things you might be missing out.


So are you making the most of your channel manager? Let us remind you of some steps hotels forget after connecting to a channel manager.

1 Have you Signed up for Key Online Channels?

This is extremely important to attract guests based on your target audience/market. Look beyond the big five or six online travel agents (OTAs) and identify the mix that could work best for your target market. If you’re a beginner at this and not sure about the mix, look at your competitors for inspiration. Who are they connected to? If you are unsure you can always ask your service provider support team to help you guide and choose the suitable Online Travel agents for your distribution channels.

Did you know STAAH Channel Manager connects up to 200+ Online travel agencies?

2. Complete Setup properly

6 Tips to Optimize your Channel Manager and Maximize RevenueAs soon as you’re connected to a channel manager, it is important to set up restrictions for the upcoming season – stop-sell, stop-sell limits, minimum stay, etc.)

You should load these for up to two years in advance and review them at least once in six months to ensure they’re working to your advantage.

Your STAAH account manager will explain how to set these up as part of your introductory training, but you can always get in touch with them if you want further advice.

3. Communicate with your OTA Account Manager

6 Tips to Optimize your Channel Manager and Maximize RevenueAfter connecting with an OTA, touch base with your account manager there. They can help you with optimization on that channel, pushing promotions (especially during low season), and getting maximum returns. Remember, they want the booking as much as you do. You pay commission to your OTA partner so make the most from them since they can help you get more hotel bookings.

Communicating with them and measuring channel performance can help you to plan your marketing strategies.

4. Collaborate with Local Businesses

6 Tips to Optimize your Channel Manager and Maximize RevenueGuests are not buying only rooms; they’re buying experiences. In the leisure (and leisure) category this means looking outside your doors to activities and local businesses, operators who will partner with you for cross-promotions. Sell package deals and drive revenue.

With the new normal, a staycation is going to trend a lot, start thinking about promoting staycation offers and attract your local domestic guests.

5. Pay Attention to Your Channel Manager Reports

6 Tips to Optimize your Channel Manager and Maximize Revenue

These reports are a gold mine and at STAAH we make them pretty easy with visuals and insights. Make sure you act on them to improve your online revenue.

Look at trends; if the revenue is dropping, find out why? What was your most popular room booked? It may help you manage your room categories and their rates better. Check if your bookings are consistent with the average rate. If not, find out why and make amends. 

This can also be useful for your hotel revenue managers to forecast and decide future rates.

6. Leverage Special Occasions

Make sure you leverage special events such as School holiday seasons and festivals. Not only should you be incorporating it into your marketing with special packages, giveaways, and cross-promotions, you need to revisit your rates and restrictions on your channel manager for that duration. It is boom time and you need to ensure you get the best rates for your rooms.

Did you know you can feed in local events into your STAAH channel manager calendar? The system will then prompt you to take necessary actions to optimize revenue from this opportunity.


6 Tips to Optimize your Channel Manager and Maximize Revenue was last modified: March 23rd, 2021 by staah

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